It has been said often enough that when it comes to PR, no day is the same. From having a sudden influx of journalist calls, to reacting to breaking industry news, it’s certainly a juggling act. Yet, what hasn’t been as well documented is the careful planning that goes on behind the scenes of a PR...
Whilst companies are beginning to get to grips with their social media presences, staff members are still scarcely encouraged to support these strategies themselves. But why not? Studies have shown that employees are able to post, tweet and pin yet still perform at optimum levels; there is even evidence to suggest that social-media savvy staff are actually...
According to David Ogilvy – the ‘Father of Advertising’ himself – five times as many people on average read the headlines as read the body of an article. What’s even more surprising is that, in e-mail subject lines, changing just one word has been proven to increase click-throughs by almost 50%....
Social media is becoming more and more important in the B2B world – just ask any of our clients what a difference it makes! You might already be familiar with what it can offer, but now it’s time to take a deeper dive into the world of LinkedIn...
As Henry Ford famously said: “If everyone is moving forward together, then success takes care of itself.”...