In the world of B2B technology, where innovation is king and complexity often rules, it’s easy to get caught up in the technical details. But here’s the thing - no matter how cutting-edge your product is, if you can’t communicate its value to your target audience in a way that resonates, you’re missing out on a...
When we experience busy periods, it's easy to feel the ripples of stress as an SME with a tight-knit team. However, with today's teams often separated by time and space, working remotely and using digital tools to collaborate on projects can be hugely beneficial. These same tools can facilitate teamwork between coworkers who have never met,...
Public Relations, or PR as it's commonly known, is easily one of the most exciting and rewarding lines of work anyone can get into. Not only do you have the opportunity to work with a diverse range of clients and truly make a difference to their business, but you also get to exercise your creativity, and...
In the world of Public Relations, diving into a niche like B2B technology PR isn't just about having the right skills—it's about having a true passion for the tech scene and the clients that you represent. Recently, I caught up with David Mieny, an Account Director at Neo PR, to chat about his experiences, insights, and...
In a recent episode of the Back into Business First Talking Heads Podcast, I had the pleasure of sharing valuable insights into the changing world of public relations (PR) and its intersection with the digital age. Drawing from over two dozen years of experience and a background in technology, I provided a glimpse into the dynamic...
Technology is constantly changing and evolving, and as a result, a B2B Technology PR agency needs to stay one step ahead at all times. Without warning, a single event can change the course of the industry narrative overnight, and PR strategies must flex quickly to adjust and drive the discussion in a positive direction, positioning clients...
Introduction At Neo PR, we are fortunate enough to work with a diverse - and above all - exciting list of clients. From providers of maritime intelligence technology to sophisticated mobile printers, we have all bases covered here at Neo as a B2B technology PR agency. So, in the spirit of welcoming 2024, we thought it would...
With the holiday season approaching, there’s never been a better time for businesses of all shapes and sizes to amplify their festive PR efforts. While many companies perceive December as a time to slow down their PR activities, I’ll go out on a limb to say it’s actually completely the opposite. So, before you think about...
Legionella made headlines recently, for all the wrong reasons. These waterborne bacteria, responsible for severe respiratory illnesses, like Legionnaires' disease, pose a significant public health risk when not managed properly. The traditional approach to Legionella risk prevention, relying on manual, labour-intensive readings at monthly intervals of water systems, has proven insufficient, and can miss outbreaks that...
Public Relations is one of the most effective ways to build on your business's marketing strategy while supporting and creating relationships within your industry. Companies that are investing in their PR strategies are seeing a larger return on investment. PR is all about building and managing those reputations, and as such, it’s always of high importance to...