Public Relations, or PR as it's commonly known, is easily one of the most exciting and rewarding lines of work anyone can get into. Not only do you have the opportunity to work with a diverse range of clients and truly make a difference to their business, but you also get to exercise your creativity, and...
In the world of Public Relations, diving into a niche like B2B technology PR isn't just about having the right skills—it's about having a true passion for the tech scene and the clients that you represent. Recently, I caught up with David Mieny, an Account Director at Neo PR, to chat about his experiences, insights, and...
In the world of B2B tech PR, positioning your clients as experts in their field and facilitating swift responses to global events are critical to build brand awareness, and to stand out against the background noise. Recent crises, such as those in the Red Sea and the Russia-Ukraine conflict, underscore the importance of agile thought leadership...
In a recent episode of the Back into Business First Talking Heads Podcast, I had the pleasure of sharing valuable insights into the changing world of public relations (PR) and its intersection with the digital age. Drawing from over two dozen years of experience and a background in technology, I provided a glimpse into the dynamic...
Technology is constantly changing and evolving, and as a result, a B2B Technology PR agency needs to stay one step ahead at all times. Without warning, a single event can change the course of the industry narrative overnight, and PR strategies must flex quickly to adjust and drive the discussion in a positive direction, positioning clients...
It's hard to believe that nearly half a year has passed since I became a fully-fledged 'NeoPRian'. And as I sit here to reflect on this milestone and put my thoughts into words for this blog, the old adage of 'Time flies when you're having fun' really hits home. So, without further ado, join me as...
Introduction At Neo PR, we are fortunate enough to work with a diverse - and above all - exciting list of clients. From providers of maritime intelligence technology to sophisticated mobile printers, we have all bases covered here at Neo as a B2B technology PR agency. So, in the spirit of welcoming 2024, we thought it would...
With the holiday season approaching, there’s never been a better time for businesses of all shapes and sizes to amplify their festive PR efforts. While many companies perceive December as a time to slow down their PR activities, I’ll go out on a limb to say it’s actually completely the opposite. So, before you think about...
Legionella made headlines recently, for all the wrong reasons. These waterborne bacteria, responsible for severe respiratory illnesses, like Legionnaires' disease, pose a significant public health risk when not managed properly. The traditional approach to Legionella risk prevention, relying on manual, labour-intensive readings at monthly intervals of water systems, has proven insufficient, and can miss outbreaks that...
Embracing Efficiency Amidst Holiday Chaos It's no secret that food and beverages are key ingredients for a successful Christmas, and many of our clients' technology helps to support the peak season and beyond. For businesses in these industries, this means navigating through peak demand, supply chain challenges, and logistical intricacies. As we delve into the heart of...