2021 was declared the ‘Great Resignation’ year, fuelled by COVID-19, rising living costs and the shift to remote working. Most companies, regardless of size, get recruiting wrong as they don’t start looking for someone until they have a vacancy. This is a flawed strategy as it puts them constantly behind the game. And, in today’s environment where...
Sustainability is at the forefront of a majority of companies priority lists, especially as it continues to dominate media and business agendas. More businesses are considering how they can optimise business risk, environmental concerns, and waste cost in their supply chain to achieve sustainable operations. As businesses strive to be more sustainable, what steps can they...
We may work in the world of PR, meaning ‘Public Relations’, but one of the most common abbreviations we find ourselves using is ‘PR’ itself, but instead for the term ‘press release.’ And in short, a press release is a form of communication, announcing a news story, such as a partnership, product announcement or appointment to...
This is my absolute favourite time of year. I just love the festivities of everybody’s houses lighting up the evening and sitting on the sofa with a hot drink and a Christmas movie on. There’s nothing quite like it! In a world where Covid-19 still bubbles under the surface and we are unsure what the future holds,...
As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...