Social media is a key part of your campaign and increases your visibility within the market.
Research-led content to drive interest, media coverage and position you as a thought leader.
We can support global PR outreach with a mix of direct and partner engagement.
VIPRE, a leading provider of internet security solutions, wanted to establish itself as a thought leader within the competitive cybersecurity industry.
We don’t measure our success by volume of coverage alone. As the PR campaign gains momentum, we’ll show you what a successful B2B PR campaign should look like.
Our clients regularly attribute inbound leads to their PR activity, via a direct link back to the website, an implied link from a mention of the company name, or a web search after reading an article. PR also impacts trackable SEO activity, as well as the traffic social media channels drive to our clients’ websites and the increase in engagement seen across channels.
Together with increased market awareness as the business gets better known amongst prospective clients, engagement with key industry influencers also plays an integral part in cementing our clients’ position in their key markets.