Author: Ashley Carr

Unlocking the Value of PR for Your Business

Public Relations is one of the most effective ways to build on your business's marketing strategy while supporting and creating relationships within your industry. Companies that are investing in their PR strategies are seeing a larger return on investment.   PR is all about building and managing those reputations, and as such, it’s always of high importance to...

The Changing Role of CRM

It’s no secret that businesses are facing a challenging road ahead. Widespread economic uncertainty and rising costs mean any opportunities to streamline operations and increase efficiency are now top of the agenda. Customer Relationship Management (CRM) platforms are designed to do just that, but with many solutions on the market, maximising ROI from CRM can be...

Public Relations 101

No matter how big or small a business is, success depends on its reputation. A Public Relations (PR) strategy is a key management tool to help organisations achieve their goals and improve their image. Publicity can reach a wide audience, giving businesses a bigger platform. It also helps to make them more credible. But still, PR...

Protecting Data in 2022

As data breaches and ransomware attacks continue to dominate the news agenda, cyber security should be a priority for all businesses, both large and small. Last year, the number of reported data breaches reached an all-time high and rose by 68% in the US alone, and in the UK, 39% of businesses reported having a cyber...

Always Recruiting, Sometimes Hiring

2021 was declared the ‘Great Resignation’ year, fuelled by COVID-19, rising living costs and the shift to remote working.  Most companies, regardless of size, get recruiting wrong as they don’t start looking for someone until they have a vacancy. This is a flawed strategy as it puts them constantly behind the game. And, in today’s environment where...

PR: The Persuasion Game

As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key.  Audiences are proven to buy on referral or from trusted brands and are far more receptive...

Hybrid working is not a tick box exercise

Business owners across the UK have accepted that the working world has changed. But any company simply ticking the ‘hybrid working’ policy box is in for a shock. Post COVID-19, the work environment is going to be far more complex than many managers have yet acknowledged for one very simple reason: employees’ expectations are worlds apart. Remainers...