Author: Ashley Carr

Always Recruiting, Sometimes Hiring

2021 was declared the ‘Great Resignation’ year, fuelled by COVID-19, rising living costs and the shift to remote working.  Most companies, regardless of size, get recruiting wrong as they don’t start looking for someone until they have a vacancy. This is a flawed strategy as it puts them constantly behind the game. And, in today’s environment where...

PR: The Persuasion Game

As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key.  Audiences are proven to buy on referral or from trusted brands and are far more receptive...

Hybrid working is not a tick box exercise

Business owners across the UK have accepted that the working world has changed. But any company simply ticking the ‘hybrid working’ policy box is in for a shock. Post COVID-19, the work environment is going to be far more complex than many managers have yet acknowledged for one very simple reason: employees’ expectations are worlds apart. Remainers...