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The Changing Role of CRM

It’s no secret that businesses are facing a challenging road ahead. Widespread economic uncertainty and rising costs mean any opportunities to streamline operations and increase efficiency are now top of the agenda. Customer Relationship Management (CRM) platforms are designed to do just that, but with many solutions on the market, maximising ROI from CRM can be...

Public Relations 101

No matter how big or small a business is, success depends on its reputation. A Public Relations (PR) strategy is a key management tool to help organisations achieve their goals and improve their image. Publicity can reach a wide audience, giving businesses a bigger platform. It also helps to make them more credible. But still, PR...

IoT Comes of Age

The Internet of Things (IoT) is not exactly new. I first came across the concept in 2015, and am confident that industry experts would have been discussing it long before then. As with other forms of technology, people were looking forward to IoT with excitement – considering the potential it offered organisations and consumers.    The History of...

Men’s Health Week: Time for your MOT

Men's Health Week takes place between the 13th and 19th of June. It is designed to give all men access to the information, services and treatment they need to live healthier, longer and more fulfilling lives. This year, the campaign tagline is ‘Time for your MOT,’ reminding men of the importance of prioritising their health and...

Top Five Skills to Succeed in PR

If you’re a school leaver, graduate, or even someone currently employed in a related industry and thinking of embarking on a career in public relations and media, here is my personal take on the top five skills that you need to succeed: Skill #1: Multi-tasking No day in PR is the same. In fact, the only constant in...