Stunt of the week: Who wore it best?
If you were on planet PR on 26 April you could not have missed Swedish Creative Agency, Acne’s, cheeky response Ad to fashion house Balenciaga’s ‘new’ blue bag...
Getting content right: our three top tips
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
Are you a social media dinosaur?
The first tweet was sent out on March 21st 2006, nearly 11 years ago. Youtube’s first video was uploaded on Saturday April 23rd, 2005, almost 12 years ago. Facebook launched on February 4, 2004, which means it just celebrated its 13th birthday...
3 questions to ask yourself before hiring a PR agency
Any publicity is good publicity, that’s right isn’t it? No, no no! If you are going to engage in a PR strategy then you need to make sure you are doing it for the right reasons with the right message. And most importantly you need to make sure you are going to get an outcome from it...
Stunt of the week: Gucci gets meme-tastic
This week’s Neo PR gold Star goes to high-end fashion brand Gucci. In the run up to Baselworld (the international watch show), the team at Gucci HQ launched a digital campaign for their new Le Marché des Merveilles timepieces that made waves on social media and proved that the company’s meme game was #goals!...