Have smartphones changed the way we shop?
The iPhone has just celebrated its 10th birthday and since being around for so long, it’s no surprise that it is beginning to play a huge part in our shopping experience...
Editorial vs Advertorial: Same difference?
We’ve all been there – you get to the end of a really interesting article, then, in the footer it reads ‘Sponsored content.’...
Why does B2B technology need PR?
We would tell you that PR is important for B2B technology because it’s what we do. But we’re all about helping you make informed decisions about your PR and marketing strategy, so we thought we would give you three reasons why we think PR is essential for any B2B technology company...
Is Amazon Prime Day the next Black Friday?
Having just reached its third successful year, Amazon Prime Day could be creeping up on Black Friday’s great success. However, they do have one big difference. Despite their similarities, Amazon has limited its discount day to Prime members only, but is this really a problem?...
3 reasons why B2B needs social media marketing
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...