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Team Neo does Red Nose Day!

Red Nose Day is celebrating its 20th birthday this year and over the years has raised over £1 billion! It’s an insane amount of money that will have undoubtedly have changed the lives for millions of people in the UK and Africa...

Amazon: Retail innovator or just clever PR?

I have several clients that operate within the retail technology space, so I have come to know and love some of the technical innovations that have appeared over the past few years. From beacons to behavioural marketing, EPOS to ecommerce, the retail environment is changing at a phenomenal pace and the rise of Amazon in particular...

PR: The last five years

It was the 20th February 2012, Instagram was only two years old, MySpace was well and truly dead, Facebook Messenger only just existed and Snapchat hadn’t even raised it’s first round of funding yet...

The importance of Storytelling in PR

Here at Neo PR, we love a good story. Without realising, we all tell stories every single day; from within our PR campaigns, to when we tell people what we’ve done with our day. As humans, we respond to stories, so it’s no surprise that the foundations of PR lay in storytelling!...