Industry Comment

PR: The Persuasion Game

As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key.  Audiences are proven to buy on referral or from trusted brands and are far more receptive...

The Power of Data Reporting

The volume of data is never-ending. In fact, many organisations are sinking in data about employees, products and customers. Data results have never been so immeasurable, but yet so vitally important. Without a clear understanding of what data businesses analyse and interpret, there could be a missed opportunity if a data reporting platform is not included....

The Role of Automation Post-COVID-19

The unfortunate mix of Brexit and Covid-19 has had a tremendous impact on businesses around the world forcing them to re-evaluate how they operate. This disruption has presented many challenges over the past 18 months, but fortunately, many opportunities have also arisen with unprecedented e-commerce growth during lockdown providing new customers and unexpected revenue.  Manufacturing and logistics...

The Future of Retail: Tech Domination

The retail industry has definitely experienced a rollercoaster of a year. From having to completely shut for months on end, to opening with social distancing restrictions and mask-wearing, it's fair to say that the high street suffered.  If anything, the pandemic meant that e-commerce boomed. The public had no choice but to shop online for their non-essential...

The acceleration of IoT in social care

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