A day in the life of a PR Account Executive
Ever wondered what a day at Neo PR looks like for an Account Executive? In this blog, Carmel shares what she gets up to at work....
Three reasons why retainer PR is on the rise
Research from PR Week showed that a rise in competition and a hesitation to commit longer-term has led to an increased number of organisations seeking PR projects rather than a retainer agreement. But, although the tradition of long PR lunches is long gone and the time when press releases were King in the PR world is...
PR: Passionate about Pride or Profit?
When it comes to Public Relations (PR) campaigns, brands have a habit at either getting it very right or horribly wrong. Following Pride month in June, we take a look at the brands that got Pride right, and the ones that didn’t! With so many organisations chasing the pink pound, it’s hard to decipher which ones are...
From Classroom to Campaign: 10 Valuable Lessons for the World of PR
Let's go back to school! In this blog post, Jo explores 10 valuable lessons we can bring from the classroom to campaigns....
PR in the age of Instagram influencers
Does the age of the Instagram Influencer change the way we do PR? Ellie explains how to asses whether influencer marketing or traditional PR works for you. ...