Technology is constantly changing and evolving, and as a result, a B2B Technology PR agency needs to stay one step ahead at all times. Without warning, a single event can change the course of the industry narrative overnight, and PR strategies must flex quickly to adjust and drive the discussion in a positive direction, positioning clients...
Embracing Efficiency Amidst Holiday Chaos It's no secret that food and beverages are key ingredients for a successful Christmas, and many of our clients' technology helps to support the peak season and beyond. For businesses in these industries, this means navigating through peak demand, supply chain challenges, and logistical intricacies. As we delve into the heart of...
The UK’s manufacturing sector has responded well to the challenges of recent years, bouncing back from the ‘brutal’ 10% decline in output in 2020. Investment in staff training, automation, technology, and R&D has created a sector now 9th largest in the world. Yet, too many of the country’s manufacturing SMEs (small and medium-sized enterprises) still lag behind...
Accounting firms are becoming more and more aware of the huge potential of offering their clients an in-house R&D tax claims service. In addition to providing an additional source of income, it is a service that clients actively seek from a professional they regard as a trusted advisor. However, it is rumoured that the claims process is...
Neo PR’s annual summer bash took place on the farm this week, and we threw it back to a good old-fashioned sports day. It's no secret that I'm extremely competitive, so this summer bash was a fabulous way to relive our childhoods and have a bit of competitive fun followed by a big BBQ, cooked by...
Sustainability is at the forefront of a majority of companies priority lists, especially as it continues to dominate media and business agendas. More businesses are considering how they can optimise business risk, environmental concerns, and waste cost in their supply chain to achieve sustainable operations. As businesses strive to be more sustainable, what steps can they...
The retail industry has definitely experienced a rollercoaster of a year. From having to completely shut for months on end, to opening with social distancing restrictions and mask-wearing, it's fair to say that the high street suffered. If anything, the pandemic meant that e-commerce boomed. The public had no choice but to shop online for their non-essential...
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Thought leadership is essential for any B2B PR strategy. We’ve talked about thought leadership in other blogs – from how to engage senior leaders in thought leadership to why you can’t just rely on news in a B2B PR campaign. In any PR campaign, thought leadership content is used to build trust and show expertise in a...
The earliest projections have the country moving toward a post-COVID state in March, which means that the first couple of months of 2021 will only be more of the same for us all, putting further strain on the high street. By the time the majority of the nation is vaccinated, we’ll have been living in a...