Business owners across the UK have accepted that the working world has changed. But any company simply ticking the ‘hybrid working’ policy box is in for a shock. Post COVID-19, the work environment is going to be far more complex than many managers have yet acknowledged for one very simple reason: employees’ expectations are worlds apart. Remainers...
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Thought leadership is essential for any B2B PR strategy. We’ve talked about thought leadership in other blogs – from how to engage senior leaders in thought leadership to why you can’t just rely on news in a B2B PR campaign. In any PR campaign, thought leadership content is used to build trust and show expertise in a...
The majority of people enjoy going into the office. Catching up with colleagues, having office banter and bonding over weekend plans or what you’re eating for lunch. When this was all taken away from us pretty quickly last year, the transition to remote working was worrying for many businesses as they began to question how they...
I’ve always loved working in health tech PR. Over the years, I’ve had the chance to work with so many inspiring people; a significant number of who have been frontline workers themselves and have taken a change of career because they firmly believe that technology can develop and improve health and care processes for the better. This...