For any public relations campaign, jumping on the back of the latest news is crucial in order for businesses to appear as experts in their field who are fully in tune with the latest industry changes and issues. We have previously discussed this in a recent blog around ‘Proactive and Reactive Content,’ and ‘How to perfect...
After a year of chaos, confusion and disruption (and many other adjectives I won’t list right now), it’s easy to think that planning is a somewhat redundant task these days. With a news cycle changing faster than ever, dominated by evolving issues regarding Covid-19 and Brexit, trying to forward plan when it comes to PR messaging...
In order for an effective B2B Public Relations (PR) strategy to succeed, it’s essential that the senior leadership team is fully on board with the messaging and the PR process. ...
International Women’s Day is a global event that celebrates the inspiring social, political, economic and cultural achievements of women, whilst also highlighting the gender inequality that still exists throughout society today. The event has been celebrated in various forms since the early 1900s and has led to the 8th March becoming a focal point for the women’s...
Here at Neo PR we’re often out on the road, whether it’s travelling to meet journalists, client meetings or attending industry events. Therefore, we rely heavily on the availability of WiFi hotspots, as well as our own 4G data connections, to stay connected to the office...
Once a creation of futuristic sci-fi films and dystopian novels, the automation revolution is set to transform our lives and disrupt every industry in a way that some experts would argue, we aren’t prepared for. Automation and AI were perhaps some of the biggest buzzwords of 2017...