As a result of the COVID-19 pandemic, online purchasing and home delivery rates have increased, with 46% of consumers now intending to shop online and have items delivered to their homes. This is due to consumers becoming exposed to this level of convenience, and broadening their scope of online shopping. Yet, whilst this trend rose in...
For businesses wanting to increase their brand awareness, take part in expert-led conversations, and drive leads to their website, PR is the secret ingredient. Why? As 2023 is now well underway, we wanted to discuss why PR is key for brands to invest in this year, as the perfect public relations strategy can tackle an oversaturated...
As the retail industry becomes more competitive, data is proving increasingly beneficial for retailers through its ability to to track customer behaviour, determine best selling products, and spotlight improvements needed online and in store. Retailers must leverage these insights about their customers’ wants and needs to stay ahead of competitors and build a better shopping experience. Neo...
Meet Kim, the newest member of Team Neo PR, who has joined us as a Junior Account Executive. After studying English at University, before going on to achieve a Masters's Degree in Creative Writing and Publishing, Kim was interested in finding a career which combined her love for English with social interaction – ultimately leading her...
Since the beginning of the year, Neo PR has been recruiting for a number of roles, and onboarding some great new additions to the team. Meet Gemma, our new Account Director, who has been with us now for little over a month. Gemma takes us through her PR journey below – from supporting Beagle 2 and...