For businesses wanting to increase their brand awareness, take part in expert-led conversations, and drive leads to their website, PR is the secret ingredient. Why? As 2023 is now well underway, we wanted to discuss why PR is key for brands to invest in this year, as the perfect public relations strategy can tackle an oversaturated...
Ho Ho Ho! We all know the traditional ‘12 days of Christmas’ song, but what about a PR rendition of the classic? At Neo PR, we have taken a PR ‘must-haves’ stance which includes the skills and necessities for working in Public Relations, but in a festive way: The first PR must have that we think you need...
I recently attended my son’s secondary school careers fair, alongside a myriad of people with careers in fields from nursing, engineering, policing and financial services. As students filtered around the various stands and I overheard conversations, it quickly became apparent that most students had – at best – only the vaguest idea of what PR actually...
As a result of the COVID-19 pandemic, online purchasing and home delivery rates have increased, with 46% of consumers now intending to shop online and have items delivered to their homes. This is due to consumers becoming exposed to this level of convenience, and broadening their scope of online shopping. Yet, whilst this trend rose in...
Starting any new PR job inevitably brings a period of adjustment, but some of the challenges differ depending on the level of the newcomer. A graduate coming in, for example, might have no - or at least few - previous agencies to compare against and may be learning principles and processes from scratch. For a senior...