As we reach the last few months of 2016, the business world has realised what the ‘social’ in social media actually means and offers to organisations. A survey polled last year found that only around 14% of social networkers were interested in purchasing items through social media channels – but social networks wanted to change that....
Last week I headed back up to Birmingham for the first time since graduating in July. It was a bit of a trip down memory lane as I walked across campus, feeling simultaneously at home and like a complete stranger...
Earlier this month I headed to St Pancras to follow our client Manhattan Associates on the Eurostar to Paris. They were getting ready to host their annual European customer event, Manhattan Exchange, and it was my job to look after the journalists and the Manhattan Associates Twitter feed....
As the most extensive professional network on the planet, getting your profile to stand out against the other 500 million LinkedIn users is the tricky part. We’ve already told you why your company should be on LinkedIn, but do we really need to tell you that you need to be on the professional platform?...
It has been said often enough that when it comes to PR, no day is the same. From having a sudden influx of journalist calls, to reacting to breaking industry news, it’s certainly a juggling act. Yet, what hasn’t been as well documented is the careful planning that goes on behind the scenes of a PR...