Having just reached its third successful year, Amazon Prime Day could be creeping up on Black Friday’s great success. However, they do have one big difference. Despite their similarities, Amazon has limited its discount day to Prime members only, but is this really a problem?...
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
As the saying goes, failing to plan is planning to fail, and this couldn’t be truer when organising your PR event. Event season is imminent but with a checklist in place, there is no reason for your event not to be a complete hit!...
I was fresh out of university, a little nervous and a bit excited about what the big wide world had in store for me. On this day a whole year ago, I stepped into the Neo PR office to start my first grown up job! Doesn’t time fly when you’re having fun…...
Every day in the Neo PR office is ‘Bring Your Dog To Work Day’ as we have our very own office pooch, Sam! Sam belongs to our MD, Ash, who brings him into the office most days. We might be a little biased, but we think that everyone should have an office dog. In case it...