Stunt of the week: Fanta gets freaky for Halloween
Following teaser tweets throughout October, Fanta has launched a VR video, The 13th Floor today which is an immersive, interactive Halloween campaign as we’ve never seen before!...
The connected PR campaign
When it comes to assessing the value of PR, there are many different theories over which part of a campaign proves to have the biggest impact on a business. We don’t however, believe it’s good to focus on just on one or two or even three aspects – it’s the whole package that gives a campaign...
Choosing a PR agency: Is boutique better?
We pride ourselves in being a smaller agency. In fact, we, and our clients see it as an asset. Size isn’t always everything (unless it’s a slice of chocolate cake or a G&T), and sometimes choosing a smaller agency could work out better for your business. Granted, we could be a little biased, but hear us...
Have smartphones changed the way we shop?
The iPhone has just celebrated its 10th birthday and since being around for so long, it’s no surprise that it is beginning to play a huge part in our shopping experience...
Editorial vs Advertorial: Same difference?
We’ve all been there – you get to the end of a really interesting article, then, in the footer it reads ‘Sponsored content.’...