Where do you stand on the work-from-home/return-to-office debate? This Stress Awareness Month comes hot on the heels of growing pressure on staff to return to the office. Earlier in the year, you may remember comments from Marks and Spencer chief executive Lord Rose, who said WFH is creating a generation who are “not doing proper work.” This was...
Generative AI (Gen AI) is giving the false impression that it’s easier than ever for brands to create thought leadership content. In fact, audiences are becoming more familiar with telltale AI-generated words and phrases, and increasingly frustrated with reading the same recycled articles. If anything, businesses that want to build trust and engagement with their audience now...
Whether your target audience is within logistics, healthcare, finance, or manufacturing, the principles of effective thought leadership remain universal; creating compelling and original content that goes beyond product promotion to address genuine sector challenges is key. Here are some tips for B2B tech companies to create impactful thought leadership that resonates with industry professionals and the...
At Neo PR, B2B Technology PR has been our thing for over a decade. From cybersecurity to payment solutions, professional services to healthcare, and marketing & retail to supply chain & logistics, our team has years of experience managing campaigns. So, we thought it’d be a great idea to write a quick blog sharing our advice...
In the world of B2B technology, where innovation is king and complexity often rules, it’s easy to get caught up in the technical details. But here’s the thing - no matter how cutting-edge your product is, if you can’t communicate its value to your target audience in a way that resonates, you’re missing out on a...