Content Hub - Neo PR

B2B thought leadership strategies in tech.

How to Create Thought Leadership for Your B2B Tech Company: Tips for Engaging Your Target Audience

Whether your target audience is within logistics, healthcare, finance, or manufacturing, the principles of effective thought leadership remain universal; creating compelling and original content that goes beyond product promotion to address genuine sector challenges is key. Here are some tips for B2B tech companies to create impactful thought leadership that resonates with industry professionals and the...

November 18, 2024

Ellis.Overton

Content Hub, Industry Comment, PR

Unlocking B2B Tech Success: Proven PR Strategies from 10+ Years of Neo PR Expertise

At Neo PR, B2B Technology PR has been our thing for over a decade. From cybersecurity to payment solutions, professional services to healthcare, and marketing & retail to supply chain & logistics, our team has years of experience managing campaigns. So, we thought it’d be a great idea to write a quick blog sharing our advice...

October 3, 2024

Jacob Turner

Content Hub, PR

The Power of Storytelling in B2B Tech PR

In the world of B2B technology, where innovation is king and complexity often rules, it’s easy to get caught up in the technical details. But here’s the thing - no matter how cutting-edge your product is, if you can’t communicate its value to your target audience in a way that resonates, you’re missing out on a...

September 2, 2024

Ashley Carr

Content Hub, PR

Teamwork Does Make the Dream Work

When we experience busy periods, it's easy to feel the ripples of stress as an SME with a tight-knit team. However, with today's teams often separated by time and space, working remotely and using digital tools to collaborate on projects can be hugely beneficial. These same tools can facilitate teamwork between coworkers who have never met,...

August 5, 2024

Amy Swallow

Careers, Content Hub, Life at Neo, PR

Thinking of Getting into PR? Here’s What You Need to Know

Public Relations, or PR as it's commonly known, is easily one of the most exciting and rewarding lines of work anyone can get into. Not only do you have the opportunity to work with a diverse range of clients and truly make a difference to their business, but you also get to exercise your creativity, and...

July 2, 2024