Can you run a B2B PR campaign on just news?
In this blog post, Rhea explains why you can't run a B2B PR campaign on just news and why a succesful campaign must be underpinned by thought leadership....
PR
What can PR pros learn from Game of Thrones?
There are a few lessons the world of Public Relations can learn from Game of Thrones. PR in practice is an integral part of any organisation’s communications strategy and executed correctly, can significantly contribute to an organisation’s goals, targets and importantly, demonstrate ROI. But a lack of planning and imagination can quickly leave any PR campaign...
Why PR is the perfect career path for graduates
What’s life like after university? Confusing. You have spent the past three years in the bubble of your degree, and suddenly the pressure is on to find the “perfect” career straight away. But many graduates find themselves feeling overwhelmed, with confusion and time pressure clouding judgement over what route to take. However, if you are motivated...
Harnessing the PR power of the Brexit bus
There is no disputing the PR power of the Brexit bus. Would you be brave enough to mimic such a contreversial campaign? Here are the brands that did....
Striving for Sustainability
Sustainability is a hot topic and one that businesses across the board are sitting up and taking notice of with 90% of CEOs saying that sustainability is fundamental to success. Sadly, some are still just paying lip service to this new consumer concern or worse, jumping the gun and making promises they struggle to keep. Iceland for example recently made...
Survival of the fittest
Brexit is causing uncertainty in all areas of business. But is it all bad? What can we expect when the dust settles? This uncertainty will end, and the upturn will come quick, but who will be there to fuel the growth? ...
Content in any form – let’s celebrate it!
Isn't content wonderful? Krista embarks on a new challenge and discusses what the key to great content is. ...
Are you ready to swipe right?
As we get ready to celebrate/commiserate (delete as appropriate) Valentine’s Day, love is definitely in the air. Certain traditions are still around when it comes to the love-themed (or money-making, some might say) day. Whether it’s eagerly anticipating a delivery of decadent flowers to the office, or booking a table at a candle-lit restaurant, for many...
Thought leadership: The what, who, why and how
News is important. But what about making people within your business influencers for your brand?Step in Thought leadership....
What’s in store for PR in 2019?
It’s been a turbulent year for most industries, with uncertainty ahead but we think next year has some pretty exciting developments in store for PR. ...