As we get ready to celebrate/commiserate (delete as appropriate) Valentine’s Day, love is definitely in the air. Certain traditions are still around when it comes to the love-themed (or money-making, some might say) day. Whether it’s eagerly anticipating a delivery of decadent flowers to the office, or booking a table at a candle-lit restaurant, for many...
News is important. But what about making people within your business influencers for your brand?Step in Thought leadership....
Forget resolutions. From the obvious (‘stop eating chocolate’ or ‘run a marathon’) to the slightly more confused (‘stop putting ‘lol’ after every text I send, lol’) we all know that they’re largely destined to fail. Instead, this year at Neo PR it’s all about our resolve to continuously improve ourselves to deliver the best possible service...
It’s been a turbulent year for most industries, with uncertainty ahead but we think next year has some pretty exciting developments in store for PR. ...
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
While the benefits, strategies and complexities of social media advertising have long been discussed, the new wave of including social media questions and endorsements in many television and other traditional adverts seems to have been widely ignored...
Today Google officially celebrates its 20th birthday, how time flies! A lot happened in 1998. DVDs were released onto the UK market for the first time, Titanic won 11 Oscars at the 70th Academy Awards, Victoria and David Beckham got engaged and Ford launched the Ford Focus range, which has since sold 16 million cars...
SEO has been a huge talking point amongst marketing professionals for some time now, with many firms claiming to be able to bring an organisation to the top of the search page with quick fixes or adding in the occasional keyword to a webpage...
The start of a PR relationship is the same as the start of any relationship: it requires honesty and collaboration, but ultimately it should be a time to get to know each other. Get the kick-off process right and the relationship with your PR agency should be plain-sailing...
Plastic is big news. It’s set to outweigh the number of fish in the ocean in just 32 years and the current ocean plastic level is at 150 million tonnes. The expression ‘out of sight, out of mind,’ couldn’t be more accurate and experts are blaming people’s lack of culpability on the extreme pollution we see...