PR

How to make the most of a trade show

Trade shows are not only great opportunities to showcase your business’s products and/or services to key customers; they can also be a fantastic platform to further extend relationships with target media publications. From setting up media briefings to securing speaking opportunities...

Hello GDPR, goodbye marketing as we know it

On 25th May 2018, the world of digital direct marketing meets the proverbial cliff edge, which will undoubtedly have huge effects on the marketing industry. In the run-up to the implementation of the regulation, the noise surrounding GDPR and the effect it’ll have on the industry hasn’t been loud enough...

5 tips for a great research project

What do David and Victoria Beckham, Tom Hanks and Rita Wilson, and Jay Z and Beyonce have in common? They’ve all been in a relationship for over a decade, in some cases much longer. On the other end of the spectrum, Sex and the City fans will know.....

B2B vs B2C PR: What’s the difference?

The fundamental elements of PR apply to every campaign regardless of whether you are working in the Business to Business (B2B) or Business to Consumer (B2C) sector. With one target, to establish and maintain goodwill and a mutual understanding between an organisation and its publics...

Five Key Takeaways from Retail Week Live 2018

On the 7th March, I headed down to the Intercontinental Hotel at the O2 to spend a day at Retail Week Live with one of our clients, Manhattan Associates. I absolutely love attending events and conferences like this, and whilst they usually consist of early starts and achy feet, they are always packed with industry insights...

The building blocks of PR

Industry trends may come and go, and your business will evolve and grow, but the basic building blocks of your PR campaign should remain the same. Each aspect of your campaign plays a part in its success and creating a campaign that is built to last and stand the test of time, whatever changes are going...

Fall in love with your PR

What do David and Victoria Beckham, Tom Hanks and Rita Wilson, and Jay Z and Beyonce have in common? They’ve all been in a relationship for over a decade, in some cases much longer. On the other end of the spectrum, Sex and the City fans will know.....