Earlier this month I headed to St Pancras to follow our client Manhattan Associates on the Eurostar to Paris. They were getting ready to host their annual European customer event, Manhattan Exchange, and it was my job to look after the journalists and the Manhattan Associates Twitter feed....
It has been said often enough that when it comes to PR, no day is the same. From having a sudden influx of journalist calls, to reacting to breaking industry news, it’s certainly a juggling act. Yet, what hasn’t been as well documented is the careful planning that goes on behind the scenes of a PR...
According to David Ogilvy – the ‘Father of Advertising’ himself – five times as many people on average read the headlines as read the body of an article. What’s even more surprising is that, in e-mail subject lines, changing just one word has been proven to increase click-throughs by almost 50%....
As Henry Ford famously said: “If everyone is moving forward together, then success takes care of itself.”...
You know how the story goes. You’ve turned up for an interview with absolutely no clue who you’re meeting, what the company does, or even what your potential job role might include. You manage to stumble through the interview by giving vague answers and telling the interviewer that you’re a great team player...
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
Whether your company has just started out, been around for a few years, or is just in need of a new way to get your message heard, you need PR. Now, we know what you’re thinking. As a PR agency, of course we’d tell you that you need PR. But really, we’re telling the truth! And to...
The dreaded day has arrived, your final day at University. The world seems a big place and your parents, grandparents, lecturers and tutors are asking, “what are you going to do now?”...
Whether you’ve had past experience with PR agencies or you’re a complete PR newbie, there are many myths telling you what a successful PR campaign should or shouldn’t look like....
PR is all about garnering recognition for your clients, and what better way to do this than to make them winners? Writing a great award entry is key to getting a head start and standing out in front of the judges. But it doesn’t stop there: once the crown has been placed and the medal worn...