The big wide world of social media can be a scary place. Twitter, LinkedIn, Facebook, Instagram - where should you start? Once you’ve decided which platforms to focus your social media efforts on, the next step is deciding what to post about. Then, how do you build your audience and stick to a posting schedule? Don’t...
Running events is a great way to generate a buzz around your brand amongst the press and prospective customers. A successful event can result in media coverage and attention as well as help to cement relationships with journalists and influencers which will help your PR strategy going forward. At Neo PR, we come across many different kinds...
It might not be quite the same as Shakespeare’s famous quote, but the question of outsourced PR vs in-house is still a question on the lips of many CEOs and Marketing Directors. Including benefitting from industry knowledge and expertise, building a network of partners, having crisis management support at your fingertips and readying your business for...
So, 2019 marks my fifth anniversary at Neo PR (please send bottles of champagne!) and it’s provided me with the opportunity to not only reflect on everything we’ve achieved as a business but how our industry, and those of our clients, have evolved during this time....
Disney’s efforts to work its way through remaking the classics shows there is no limit to retelling stories. So what can PR learn from Disney remakes?...
Ever wondered what a day at Neo PR looks like for an Account Executive? In this blog, Carmel shares what she gets up to at work....
Research from PR Week showed that a rise in competition and a hesitation to commit longer-term has led to an increased number of organisations seeking PR projects rather than a retainer agreement. But, although the tradition of long PR lunches is long gone and the time when press releases were King in the PR world is...
When it comes to Public Relations (PR) campaigns, brands have a habit at either getting it very right or horribly wrong. Following Pride month in June, we take a look at the brands that got Pride right, and the ones that didn’t! With so many organisations chasing the pink pound, it’s hard to decipher which ones are...
In order for an effective B2B Public Relations (PR) strategy to succeed, it’s essential that the senior leadership team is fully on board with the messaging and the PR process. ...
In this blog, Hattie explains how a combination of a winning social media strategy, backed with compelling thought leadership content in a B2B PR campaign that makes the reader want to find out more, will help any organisation create an honest relationship with their customers and gain that all-important trust....