Harnessing the PR power of the Brexit bus
There is no disputing the PR power of the Brexit bus. Would you be brave enough to mimic such a contreversial campaign? Here are the brands that did....
PR
Striving for Sustainability
Sustainability is a hot topic and one that businesses across the board are sitting up and taking notice of with 90% of CEOs saying that sustainability is fundamental to success. Sadly, some are still just paying lip service to this new consumer concern or worse, jumping the gun and making promises they struggle to keep. Iceland for example recently made...
Survival of the fittest
Brexit is causing uncertainty in all areas of business. But is it all bad? What can we expect when the dust settles? This uncertainty will end, and the upturn will come quick, but who will be there to fuel the growth? ...
Content in any form – let’s celebrate it!
Isn't content wonderful? Krista embarks on a new challenge and discusses what the key to great content is. ...
Are you ready to swipe right?
As we get ready to celebrate/commiserate (delete as appropriate) Valentine’s Day, love is definitely in the air. Certain traditions are still around when it comes to the love-themed (or money-making, some might say) day. Whether it’s eagerly anticipating a delivery of decadent flowers to the office, or booking a table at a candle-lit restaurant, for many...
Thought leadership: The what, who, why and how
News is important. But what about making people within your business influencers for your brand?Step in Thought leadership....
New Year, New Resolve?
Forget resolutions. From the obvious (‘stop eating chocolate’ or ‘run a marathon’) to the slightly more confused (‘stop putting ‘lol’ after every text I send, lol’) we all know that they’re largely destined to fail. Instead, this year at Neo PR it’s all about our resolve to continuously improve ourselves to deliver the best possible service...
What’s in store for PR in 2019?
It’s been a turbulent year for most industries, with uncertainty ahead but we think next year has some pretty exciting developments in store for PR. ...
Turning a PR fling into a long-term thing
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
Advertising in the Social Media Age
While the benefits, strategies and complexities of social media advertising have long been discussed, the new wave of including social media questions and endorsements in many television and other traditional adverts seems to have been widely ignored...