No matter how big or small a business is, success depends on its reputation. A Public Relations (PR) strategy is a key management tool to help organisations achieve their goals and improve their image. Publicity can reach a wide audience, giving businesses a bigger platform. It also helps to make them more credible. But still, PR...
If you’re a school leaver, graduate, or even someone currently employed in a related industry and thinking of embarking on a career in public relations and media, here is my personal take on the top five skills that you need to succeed: Skill #1: Multi-tasking No day in PR is the same. In fact, the only constant in...
Neo PR is a growing B2B tech public relations agency, and we’ve just recently hired our newest Junior Account Executive, Faye! After studying journalism at university, Faye was interested in starting her career in PR, and what better way to begin than at Neo PR! Find out more about her below: I have always craved a career...
Aspects of pitching and relationship building with the media have changed over the last 10 – 20 years. There was a time when the strength of these personal media relationships created telephonically, on behalf of clients, played a key role in generating high-quality coverage. Over time, this has changed to include the use of automation to...
We may work in the world of PR, meaning ‘Public Relations’, but one of the most common abbreviations we find ourselves using is ‘PR’ itself, but instead for the term ‘press release.’ And in short, a press release is a form of communication, announcing a news story, such as a partnership, product announcement or appointment to...
As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...
Writing is easy, right? It’s just a case of having an idea and putting pen to paper – or these days, hitting the keypad and seeing the words appear in front of you. Or maybe it’s not quite that simple… Most of us can write; many of us can write well – but few can create prose...
Meet Eleanor, our latest addition to the team, who has joined Neo PR as an Account Director. With years of experience in PR, both in house and through agencies, Eleanor reflects on both the old and the current structure of Public Relations. I’m no PR granny but I’ve been around for a while and I’ve seen...
For any public relations campaign, jumping on the back of the latest news is crucial in order for businesses to appear as experts in their field who are fully in tune with the latest industry changes and issues. We have previously discussed this in a recent blog around ‘Proactive and Reactive Content,’ and ‘How to perfect...
Public Relations is an exciting industry to join, whether it's at entry-level or with years of experience. Ella Haris is Neo PR’s newest member of the team, who has joined as a Junior Account Executive fresh out of university. Ella explains why she chose to start her career in PR: I recently graduated from Oxford Brookes University...