Survival of the fittest

World map

Survival of the fittest

Brexit is causing uncertainty in all areas of business. But is it all bad?

Since that fateful day in June 2016, business life in the UK has been turned upside down, leaving many organisations in a holding pattern while they wait to see what’s to come after the storm.

In times such as these, it is often the instincts of Financial Directors to batten down the hatches; halt spending on marketing, PR or any form of comms activity and wait out the uncertainty.

As we edge closer to the final stages, whatever the result may look like, now is the most critical time for your business to be setting up for the turbulence caused by Brexit. This means putting measures in place and creating a stronghold that ensures your organisation can not only ride out this storm, but any future storms to come.

What can we expect when the dust settles? This uncertainty will end, and the upturn will come quick, but who will be there to fuel the growth?

People are your power

Amidst the uncertainty caused by Brexit, highly skilled employees have been stagnating; salary increases have been low, and opportunities for progress have been put on hold. These people will move when the market picks up. Do you want to be the victim of job swapping? Or do you want to be the beneficiary?

“The businesses that continue to invest in growing their organisation will be the ones that survive.”

You can’t have people sitting on the bench. Invest in the staff you have, right now, and work on PR strategies that will appeal to the people you want when business picks up.

Waking up to the global world

While some businesses have been stagnating, the forward thinkers have been setting their sights on the global stage. If the walls go up around Europe, can your business afford to rely solely on customers at home? You could argue that it’s scary and complicated to market your business globally, but the global market is there, you need it, and it is actually not as hard to access as you may think, regardless of what business you’re in.

May the best strategy win

Marketing is tough, yes, but business leaders need to take advantage of the global reach of PR; it transcends language and is the fastest way to get known on the worldwide stage, ensuring the barriers to come can be easily stepped over.

Think of Brexit as your reality check. It’s time to expand into other markets. You need to be shouting at a global audience, not just the UK. The time is now to invest in attracting the people that will help drive the growth to come. Think long and hard about your employer appeal and trade appeal. Do this, and you can put your business on the map, giving you a distinct advantage against your competitors that got stuck sitting on their hands.

Brexit will be the ultimate test for UK businesses to show if they’re set up to succeed or destined to fail. What will your next steps be? Email us at
Find out how we can work with organisations across the globe, and how thought leadership is vital to get your organisation heard above the noise.
Ashley Carr

Managing Director.