The fundamental elements of PR apply to every campaign regardless of whether you are working in the Business to Business (B2B) or Business to Consumer (B2C) sector. With one target, to establish and maintain goodwill and a mutual understanding between an organisation and its publics...
On the 7th March, I headed down to the Intercontinental Hotel at the O2 to spend a day at Retail Week Live with one of our clients, Manhattan Associates. I absolutely love attending events and conferences like this, and whilst they usually consist of early starts and achy feet, they are always packed with industry insights...
Industry trends may come and go, and your business will evolve and grow, but the basic building blocks of your PR campaign should remain the same. Each aspect of your campaign plays a part in its success and creating a campaign that is built to last and stand the test of time, whatever changes are going...
What do David and Victoria Beckham, Tom Hanks and Rita Wilson, and Jay Z and Beyonce have in common? They’ve all been in a relationship for over a decade, in some cases much longer. On the other end of the spectrum, Sex and the City fans will know.....
So you’ve got an announcement to rival the royal wedding, complete with a press release, images, spokesperson; the works. But still, knocking Harry and Meghan off the top spot won’t be easy...
What do David and Victoria Beckham, Tom Hanks and Rita Wilson, and Jay Z and Beyonce have in common? They’ve all been in a relationship for over a decade, in some cases much longer. On the other end of the spectrum, Sex and the City fans will know.....
Unless you work in retail, most B2B companies tend to slow down a little over Christmas. For PR agencies that are on, for what feels like 365 days a year, the wind down to the holiday season is the perfect opportunity to get the jobs done that are essential to the maintenance of the campaigns and...
When it comes to assessing the value of PR, there are many different theories over which part of a campaign proves to have the biggest impact on a business. We don’t however, believe it’s good to focus on just on one or two or even three aspects – it’s the whole package that gives a campaign...
We pride ourselves in being a smaller agency. In fact, we, and our clients see it as an asset. Size isn’t always everything (unless it’s a slice of chocolate cake or a G&T), and sometimes choosing a smaller agency could work out better for your business. Granted, we could be a little biased, but hear us...
