PR

Why does B2B technology need PR?

We would tell you that PR is important for B2B technology because it’s what we do. But we’re all about helping you make informed decisions about your PR and marketing strategy, so we thought we would give you three reasons why we think PR is essential for any B2B technology company...

The Five P’s of Event Success

As the saying goes, failing to plan is planning to fail, and this couldn’t be truer when organising your PR event. Event season is imminent but with a checklist in place, there is no reason for your event not to be a complete hit!...

Three tips for a marvellous media tour

I consider myself lucky in that I like pretty much every element of my job (I even find doing press clippings soothing). However, events are hands down my favourite. From press launches to trade shows, to media tours, when it comes to event organisation I am first with my arm up...

PR 101: Back to Basics

Whether you’re completely new to PR; have managed it in-house and are new to an agency relationship; or a long-term PR hack, it can be a valuable exercise to regularly take a decent stare at the why’s and wherefore’s, and a spot of best practice...

Getting content right: our three top tips

Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...

PR: The last five years

It was the 20th February 2012, Instagram was only two years old, MySpace was well and truly dead, Facebook Messenger only just existed and Snapchat hadn’t even raised it’s first round of funding yet...

The importance of Storytelling in PR

Here at Neo PR, we love a good story. Without realising, we all tell stories every single day; from within our PR campaigns, to when we tell people what we’ve done with our day. As humans, we respond to stories, so it’s no surprise that the foundations of PR lay in storytelling!...

PR myths debunked!

You may have done some PR before, in-house or with an agency; you may have sent out a press release on a newswire or you may have never engaged in PR before. Whichever category you fall into, you would have likely come across some old wives tales about PR, its processes and most definitely its people...