I consider myself lucky in that I like pretty much every element of my job (I even find doing press clippings soothing). However, events are hands down my favourite. From press launches to trade shows, to media tours, when it comes to event organisation I am first with my arm up...
Whether you’re completely new to PR; have managed it in-house and are new to an agency relationship; or a long-term PR hack, it can be a valuable exercise to regularly take a decent stare at the why’s and wherefore’s, and a spot of best practice...
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
Any publicity is good publicity, that’s right isn’t it? No, no no! If you are going to engage in a PR strategy then you need to make sure you are doing it for the right reasons with the right message. And most importantly you need to make sure you are going to get an outcome from it...
It was the 20th February 2012, Instagram was only two years old, MySpace was well and truly dead, Facebook Messenger only just existed and Snapchat hadn’t even raised it’s first round of funding yet...
Here at Neo PR, we love a good story. Without realising, we all tell stories every single day; from within our PR campaigns, to when we tell people what we’ve done with our day. As humans, we respond to stories, so it’s no surprise that the foundations of PR lay in storytelling!...
You may have done some PR before, in-house or with an agency; you may have sent out a press release on a newswire or you may have never engaged in PR before. Whichever category you fall into, you would have likely come across some old wives tales about PR, its processes and most definitely its people...
It’s a hot topic at the moment. There has been an increasing number of ‘news’ stories going viral that end up being untrue. From a fake fire in Germany to leaked documents from a certain US President, fake news is becoming an issue. So where does PR stand in this ever more confusing News-universe?...
Perhaps you’ve never heard of PR , or maybe thought about it once, or better still, used it as part of a wider marketing strategy? Whatever your relationship with PR, we believe it’s an approach that is well worth taking a closer look at...
Public relations is becoming increasingly more diverse and challenging and for those who want to know the ropes on their own, here are our 12 top public relations tips to woo, win over and wow your prospects...