No matter how big or small a business is, success depends on its reputation. A Public Relations (PR) strategy is a key management tool to help organisations achieve their goals and improve their image. Publicity can reach a wide audience, giving businesses a bigger platform. It also helps to make them more credible. But still, PR...
The Internet of Things (IoT) is not exactly new. I first came across the concept in 2015, and am confident that industry experts would have been discussing it long before then. As with other forms of technology, people were looking forward to IoT with excitement – considering the potential it offered organisations and consumers. The History of...
Men's Health Week takes place between the 13th and 19th of June. It is designed to give all men access to the information, services and treatment they need to live healthier, longer and more fulfilling lives. This year, the campaign tagline is ‘Time for your MOT,’ reminding men of the importance of prioritising their health and...
If you’re a school leaver, graduate, or even someone currently employed in a related industry and thinking of embarking on a career in public relations and media, here is my personal take on the top five skills that you need to succeed: Skill #1: Multi-tasking No day in PR is the same. In fact, the only constant in...
Meet Kelly, who has recently joined Neo PR as a Junior Account Manager. Kelly joins us after a move from London agency life and a host of prior B2B tech PR experience across a multitude of industries and sectors. She explains below why she made the move to an agency better aligned with her interests and...
Today marks the first day of this year’s Mental Health Awareness Week, and this year the focus is on loneliness. The vast majority of us have undeniably been grappling with ways to feel as connected as possible over the last couple of years due to the pandemic, and so creating more discourse around this topic is...
In the world of PR, you have to be able to think of interesting and exciting ways to get your business heard above the background noise. New and innovative campaigns are at the heart of every PR team. It needs to be something that will get your brand’s name and face out there, and something people...
Since the beginning of the year, Neo PR has been recruiting for a number of roles, and onboarding some great new additions to the team. Meet Gemma, our new Account Director, who has been with us now for little over a month. Gemma takes us through her PR journey below – from supporting Beagle 2 and...
As data breaches and ransomware attacks continue to dominate the news agenda, cyber security should be a priority for all businesses, both large and small. Last year, the number of reported data breaches reached an all-time high and rose by 68% in the US alone, and in the UK, 39% of businesses reported having a cyber...
Neo PR is a growing B2B tech public relations agency, and we’ve just recently hired our newest Junior Account Executive, Faye! After studying journalism at university, Faye was interested in starting her career in PR, and what better way to begin than at Neo PR! Find out more about her below: I have always craved a career...