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Meet the Team: B2C to B2B

Since the start of September, Lucy has joined team Neo PR as a Senior Account Manager, transitioning from the B2C to the B2B tech world. She outlines her journey in the industry below and why she decided to make the switch to business-to-business.  I had been in B2C tech PR for over five years and experienced the...

The Role of Automation Post-COVID-19

The unfortunate mix of Brexit and Covid-19 has had a tremendous impact on businesses around the world forcing them to re-evaluate how they operate. This disruption has presented many challenges over the past 18 months, but fortunately, many opportunities have also arisen with unprecedented e-commerce growth during lockdown providing new customers and unexpected revenue.  Manufacturing and logistics...

The Future of Retail: Tech Domination

The retail industry has definitely experienced a rollercoaster of a year. From having to completely shut for months on end, to opening with social distancing restrictions and mask-wearing, it's fair to say that the high street suffered.  If anything, the pandemic meant that e-commerce boomed. The public had no choice but to shop online for their non-essential...

Meet the Team: The PR Evolution

Meet Eleanor, our latest addition to the team, who has joined Neo PR as an Account Director. With years of experience in PR, both in house and through agencies, Eleanor reflects on both the old and the current structure of Public Relations. I’m no PR granny but I’ve been around for a while and I’ve seen...