We’ve all heard of Public Relations, but how many of us have heard of pomodoro? After graduating from Loughborough University with a degree in Politics in 2021, I joined the world of B2C PR working as an Account Executive for a local PR agency in Market Harborough. Throughout my time at university, and as I started my...
Accounting firms are becoming more and more aware of the huge potential of offering their clients an in-house R&D tax claims service. In addition to providing an additional source of income, it is a service that clients actively seek from a professional they regard as a trusted advisor. However, it is rumoured that the claims process is...
Starting any new PR job inevitably brings a period of adjustment, but some of the challenges differ depending on the level of the newcomer. A graduate coming in, for example, might have no - or at least few - previous agencies to compare against and may be learning principles and processes from scratch. For a senior...
Recently I was asked to give a presentation to our growing team about media relations and creating media opportunities. We have a few people on the team who are starting out in their PR journey, and so we ran an interactive session to focus on this topic. There are fundamentally a few important factors that brands need...
As the retail industry becomes more competitive, data is proving increasingly beneficial for retailers through its ability to to track customer behaviour, determine best selling products, and spotlight improvements needed online and in store. Retailers must leverage these insights about their customers’ wants and needs to stay ahead of competitors and build a better shopping experience. Neo...
Since joining Neo PR earlier this year, my journey at the stables has been a great ride. In this blog, I will outline the five biggest things I enjoy about working at Neo PR, and discuss the key skills that I have learned along the way. A Family Feel One of the main attractions for me when I...
The metaverse has had the weight of a number of large big technology companies behind it in the last year; spearheaded by the likes of Apple, Facebook, and Microsoft. Not only did we see its proliferation increase substantially over the pandemic, but the hype has yet to deter, particularly with speculation around products such as Apple’s...
Meet Kim, the newest member of Team Neo PR, who has joined us as a Junior Account Executive. After studying English at University, before going on to achieve a Masters's Degree in Creative Writing and Publishing, Kim was interested in finding a career which combined her love for English with social interaction – ultimately leading her...
Neo PR’s annual summer bash took place on the farm this week, and we threw it back to a good old-fashioned sports day. It's no secret that I'm extremely competitive, so this summer bash was a fabulous way to relive our childhoods and have a bit of competitive fun followed by a big BBQ, cooked by...
It’s no secret that businesses are facing a challenging road ahead. Widespread economic uncertainty and rising costs mean any opportunities to streamline operations and increase efficiency are now top of the agenda. Customer Relationship Management (CRM) platforms are designed to do just that, but with many solutions on the market, maximising ROI from CRM can be...