Aspects of pitching and relationship building with the media have changed over the last 10 – 20 years. There was a time when the strength of these personal media relationships created telephonically, on behalf of clients, played a key role in generating high-quality coverage. Over time, this has changed to include the use of automation to...
2021 was declared the ‘Great Resignation’ year, fuelled by COVID-19, rising living costs and the shift to remote working. Most companies, regardless of size, get recruiting wrong as they don’t start looking for someone until they have a vacancy. This is a flawed strategy as it puts them constantly behind the game. And, in today’s environment where...
Sustainability is at the forefront of a majority of companies priority lists, especially as it continues to dominate media and business agendas. More businesses are considering how they can optimise business risk, environmental concerns, and waste cost in their supply chain to achieve sustainable operations. As businesses strive to be more sustainable, what steps can they...
We may work in the world of PR, meaning ‘Public Relations’, but one of the most common abbreviations we find ourselves using is ‘PR’ itself, but instead for the term ‘press release.’ And in short, a press release is a form of communication, announcing a news story, such as a partnership, product announcement or appointment to...
This is my absolute favourite time of year. I just love the festivities of everybody’s houses lighting up the evening and sitting on the sofa with a hot drink and a Christmas movie on. There’s nothing quite like it! In a world where Covid-19 still bubbles under the surface and we are unsure what the future holds,...
As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...
Writing is easy, right? It’s just a case of having an idea and putting pen to paper – or these days, hitting the keypad and seeing the words appear in front of you. Or maybe it’s not quite that simple… Most of us can write; many of us can write well – but few can create prose...
Since the start of September, Lucy has joined team Neo PR as a Senior Account Manager, transitioning from the B2C to the B2B tech world. She outlines her journey in the industry below and why she decided to make the switch to business-to-business. I had been in B2C tech PR for over five years and experienced the...
The unfortunate mix of Brexit and Covid-19 has had a tremendous impact on businesses around the world forcing them to re-evaluate how they operate. This disruption has presented many challenges over the past 18 months, but fortunately, many opportunities have also arisen with unprecedented e-commerce growth during lockdown providing new customers and unexpected revenue. Manufacturing and logistics...
Meet Millie, who has recently joined Neo PR as a Senior Account Executive. With previous tech PR agency experience, Millie knows the in’s and out’s of the industry. But joining a new agency in a post-COVID-19 world can be a daunting transition to make, especially when adapting to the hybrid way of working, as she explains...