Can you run a B2B PR campaign on just news?
In this blog post, Rhea explains why you can't run a B2B PR campaign on just news and why a succesful campaign must be underpinned by thought leadership....
Content Hub
What can PR pros learn from Game of Thrones?
There are a few lessons the world of Public Relations can learn from Game of Thrones. PR in practice is an integral part of any organisation’s communications strategy and executed correctly, can significantly contribute to an organisation’s goals, targets and importantly, demonstrate ROI. But a lack of planning and imagination can quickly leave any PR campaign...
The Neo PR Guide to Social Media Analytics: LinkedIn
In this guide to social media analytics, we take you through the basics of LinkedIn analytics and how to use the numbers to inform your social media strategy....
Why PR is the perfect career path for graduates
What’s life like after university? Confusing. You have spent the past three years in the bubble of your degree, and suddenly the pressure is on to find the “perfect” career straight away. But many graduates find themselves feeling overwhelmed, with confusion and time pressure clouding judgement over what route to take. However, if you are motivated...
Combatting Stress in the Workplace
With Stress Awareness Month drawing to a close, we reflect on how we encourage the team to manage stress within the workplace. ...
Three essential tips for surviving the impending Talent Crisis
Let's face it - Brexit has caused a mess and in it's wake, is an impending talent crisis that will strike unprepared businesses. Here are three essential survival tips....
April Fools’ Day: A chance for positive PR or ‘fake news’ fatigue?
In today’s era of ‘fake news’, Jo explores whether brand-led April Fools’ have run their course and if brands really consider campaigns, brand values and what customer-centricity really means....
Harnessing the PR power of the Brexit bus
There is no disputing the PR power of the Brexit bus. Would you be brave enough to mimic such a contreversial campaign? Here are the brands that did....
The British Army: Making its mark on millennials
Millennials are lazy, snowflakes an addicted to smartphones, right? Find out how The British Army has been leveraging these perceptions for their latest recruitment campaign. ...
International Women’s Day 2019: Brands continue the battle for equality
International Women’s Day is a global event that celebrates the inspiring social, political, economic and cultural achievements of women, whilst also highlighting the gender inequality that still exists throughout society today. The event has been celebrated in various forms since the early 1900s and has led to the 8th March becoming a focal point for the women’s...