I’ve always loved working in health tech PR. Over the years, I’ve had the chance to work with so many inspiring people; a significant number of who have been frontline workers themselves and have taken a change of career because they firmly believe that technology can develop and improve health and care processes for the better. This...
After a year of chaos, confusion and disruption (and many other adjectives I won’t list right now), it’s easy to think that planning is a somewhat redundant task these days. With a news cycle changing faster than ever, dominated by evolving issues regarding Covid-19 and Brexit, trying to forward plan when it comes to PR messaging...
The earliest projections have the country moving toward a post-COVID state in March, which means that the first couple of months of 2021 will only be more of the same for us all, putting further strain on the high street. By the time the majority of the nation is vaccinated, we’ll have been living in a...
With consumer behaviour changing and the digital space saturated with companies taking advantage of the move online, companies need to stay on trend with their PR and marketing strategies in order to stay relevant, engage their audience and attract new customers....
One of the busiest shopping periods of the year is upon us: the Christmas season. 2020, however, has different ideas. With the second lockdown and the government asking people to stay at home once again, people will inevitably look to do the bulk of their Christmas shopping online and brands need to make themselves visible in...
How one chicken shop can teach everyone a thing or two about PR as it wins the Veganuary wars....
Long live content, that’s what we say. But filler marketing or PR content - the content that is created, posted or shared for content’s sake - is a thing of the past. Forget about filler content - it’s now about killer content. ...
You’ve had your PR budget set for the year (yay!) and you’ve got your marketing team ready to put the PR strategy into action. But then you think...
This year appears to have flown by once again and true to form, the ever-evolving world of PR has involved the need to keep current and continue learning. ...
It’s that time again - we’re talking about Christmas campaigns! Whether’s it’s a PR, marketing, social media or advertising campaign, we love seeing what the big brands will bring out each year. ...