We may work in the world of PR, meaning ‘Public Relations’, but one of the most common abbreviations we find ourselves using is ‘PR’ itself, but instead for the term ‘press release.’ And in short, a press release is a form of communication, announcing a news story, such as a partnership, product announcement or appointment to...
As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...
Writing is easy, right? It’s just a case of having an idea and putting pen to paper – or these days, hitting the keypad and seeing the words appear in front of you. Or maybe it’s not quite that simple… Most of us can write; many of us can write well – but few can create prose...
Meet Eleanor, our latest addition to the team, who has joined Neo PR as an Account Director. With years of experience in PR, both in house and through agencies, Eleanor reflects on both the old and the current structure of Public Relations. I’m no PR granny but I’ve been around for a while and I’ve seen...
For any public relations campaign, jumping on the back of the latest news is crucial in order for businesses to appear as experts in their field who are fully in tune with the latest industry changes and issues. We have previously discussed this in a recent blog around ‘Proactive and Reactive Content,’ and ‘How to perfect...
Public Relations is an exciting industry to join, whether it's at entry-level or with years of experience. Ella Haris is Neo PR’s newest member of the team, who has joined as a Junior Account Executive fresh out of university. Ella explains why she chose to start her career in PR: I recently graduated from Oxford Brookes University...
I have only been at Neo PR for a short amount of time so far. In my five months, I’ve seen the team achieve a staggering amount of high-quality coverage across a mix of broadcast, nationals and trade media for clients. These strong results stem from a team that is talented at media relations. We are...
Business owners across the UK have accepted that the working world has changed. But any company simply ticking the ‘hybrid working’ policy box is in for a shock. Post COVID-19, the work environment is going to be far more complex than many managers have yet acknowledged for one very simple reason: employees’ expectations are worlds apart. Remainers...
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Thought leadership is essential for any B2B PR strategy. We’ve talked about thought leadership in other blogs – from how to engage senior leaders in thought leadership to why you can’t just rely on news in a B2B PR campaign. In any PR campaign, thought leadership content is used to build trust and show expertise in a...