In the world of PR, you have to be able to think of interesting and exciting ways to get your business heard above the background noise. New and innovative campaigns are at the heart of every PR team. It needs to be something that will get your brand’s name and face out there, and something people...
Since the beginning of the year, Neo PR has been recruiting for a number of roles, and onboarding some great new additions to the team. Meet Gemma, our new Account Director, who has been with us now for little over a month. Gemma takes us through her PR journey below – from supporting Beagle 2 and...
As data breaches and ransomware attacks continue to dominate the news agenda, cyber security should be a priority for all businesses, both large and small. Last year, the number of reported data breaches reached an all-time high and rose by 68% in the US alone, and in the UK, 39% of businesses reported having a cyber...
Neo PR is a growing B2B tech public relations agency, and we’ve just recently hired our newest Junior Account Executive, Faye! After studying journalism at university, Faye was interested in starting her career in PR, and what better way to begin than at Neo PR! Find out more about her below: I have always craved a career...
Aspects of pitching and relationship building with the media have changed over the last 10 – 20 years. There was a time when the strength of these personal media relationships created telephonically, on behalf of clients, played a key role in generating high-quality coverage. Over time, this has changed to include the use of automation to...
2021 was declared the ‘Great Resignation’ year, fuelled by COVID-19, rising living costs and the shift to remote working. Most companies, regardless of size, get recruiting wrong as they don’t start looking for someone until they have a vacancy. This is a flawed strategy as it puts them constantly behind the game. And, in today’s environment where...
Sustainability is at the forefront of a majority of companies priority lists, especially as it continues to dominate media and business agendas. More businesses are considering how they can optimise business risk, environmental concerns, and waste cost in their supply chain to achieve sustainable operations. As businesses strive to be more sustainable, what steps can they...
We may work in the world of PR, meaning ‘Public Relations’, but one of the most common abbreviations we find ourselves using is ‘PR’ itself, but instead for the term ‘press release.’ And in short, a press release is a form of communication, announcing a news story, such as a partnership, product announcement or appointment to...
This is my absolute favourite time of year. I just love the festivities of everybody’s houses lighting up the evening and sitting on the sofa with a hot drink and a Christmas movie on. There’s nothing quite like it! In a world where Covid-19 still bubbles under the surface and we are unsure what the future holds,...
As there is a resurgence in the consumption of news, PR has become the supercharged tool in the marketing toolbox. Selling has always been a game of persuasion in the B2B world and thought-provoking content delivered through the media is key. Audiences are proven to buy on referral or from trusted brands and are far more receptive...