PR: The last five years
It was the 20th February 2012, Instagram was only two years old, MySpace was well and truly dead, Facebook Messenger only just existed and Snapchat hadn’t even raised it’s first round of funding yet...
PR
The importance of Storytelling in PR
Here at Neo PR, we love a good story. Without realising, we all tell stories every single day; from within our PR campaigns, to when we tell people what we’ve done with our day. As humans, we respond to stories, so it’s no surprise that the foundations of PR lay in storytelling!...
PR myths debunked!
You may have done some PR before, in-house or with an agency; you may have sent out a press release on a newswire or you may have never engaged in PR before. Whichever category you fall into, you would have likely come across some old wives tales about PR, its processes and most definitely its people...
Where does PR stand in a world of Fake News?
It’s a hot topic at the moment. There has been an increasing number of ‘news’ stories going viral that end up being untrue. From a fake fire in Germany to leaked documents from a certain US President, fake news is becoming an issue. So where does PR stand in this ever more confusing News-universe?...
Are you PR ready? Use our flowchart to find out!
Perhaps you’ve never heard of PR , or maybe thought about it once, or better still, used it as part of a wider marketing strategy? Whatever your relationship with PR, we believe it’s an approach that is well worth taking a closer look at...
12 top tips for a sparkling PR campaign
Public relations is becoming increasingly more diverse and challenging and for those who want to know the ropes on their own, here are our 12 top public relations tips to woo, win over and wow your prospects...
Discovering the magic of content marketing
We think it’s really important to support our clients with any events they are hosting or attending. Last month, Heather and I headed down to London to see Keren Lerner, MD of Top Left Design, speak at Soho House to learn all about content marketing. We both picked up some great tips and have provided a handy...
B2B PR is not boring
Telling people you work in PR is usually met with a confused expression, with the world of PR a mystery to many. On the other end of the scale, it’s met with the assumption that you must have met a lot of celebrities and public figures – which isn’t the point of PR at all....
Paris, Prosecco and PR
Earlier this month I headed to St Pancras to follow our client Manhattan Associates on the Eurostar to Paris. They were getting ready to host their annual European customer event, Manhattan Exchange, and it was my job to look after the journalists and the Manhattan Associates Twitter feed....
Striking the perfect PR balance
It has been said often enough that when it comes to PR, no day is the same. From having a sudden influx of journalist calls, to reacting to breaking industry news, it’s certainly a juggling act. Yet, what hasn’t been as well documented is the careful planning that goes on behind the scenes of a PR...