You may have done some PR before, in-house or with an agency; you may have sent out a press release on a newswire or you may have never engaged in PR before. Whichever category you fall into, you would have likely come across some old wives tales about PR, its processes and most definitely its people...
It’s a hot topic at the moment. There has been an increasing number of ‘news’ stories going viral that end up being untrue. From a fake fire in Germany to leaked documents from a certain US President, fake news is becoming an issue. So where does PR stand in this ever more confusing News-universe?...
Perhaps you’ve never heard of PR , or maybe thought about it once, or better still, used it as part of a wider marketing strategy? Whatever your relationship with PR, we believe it’s an approach that is well worth taking a closer look at...
Public relations is becoming increasingly more diverse and challenging and for those who want to know the ropes on their own, here are our 12 top public relations tips to woo, win over and wow your prospects...
We think it’s really important to support our clients with any events they are hosting or attending. Last month, Heather and I headed down to London to see Keren Lerner, MD of Top Left Design, speak at Soho House to learn all about content marketing. We both picked up some great tips and have provided a handy...
Telling people you work in PR is usually met with a confused expression, with the world of PR a mystery to many. On the other end of the scale, it’s met with the assumption that you must have met a lot of celebrities and public figures – which isn’t the point of PR at all....
Earlier this month I headed to St Pancras to follow our client Manhattan Associates on the Eurostar to Paris. They were getting ready to host their annual European customer event, Manhattan Exchange, and it was my job to look after the journalists and the Manhattan Associates Twitter feed....
It has been said often enough that when it comes to PR, no day is the same. From having a sudden influx of journalist calls, to reacting to breaking industry news, it’s certainly a juggling act. Yet, what hasn’t been as well documented is the careful planning that goes on behind the scenes of a PR...
According to David Ogilvy – the ‘Father of Advertising’ himself – five times as many people on average read the headlines as read the body of an article. What’s even more surprising is that, in e-mail subject lines, changing just one word has been proven to increase click-throughs by almost 50%....
As Henry Ford famously said: “If everyone is moving forward together, then success takes care of itself.”...