The Typical Working Day as a Senior Account Manager
No day is ever the same in the world of Public Relations. I often start my day with my list of tasks to get through, and by the end of the day, this has completely changed!
Working at Neo PR is exciting because of the broad range of technology clients that we have. In one hour I’ll be looking at trending topics in warehouse technology, and in the next, I’ll be writing about the latest advancements in healthcare.
With last-minute feature opportunities, client calls and content writing, no two days are ever the same, meaning agility and organisation are key skills to have. So what does a ‘typical’ day look like?
I start my day with a coffee to wake myself up for the day ahead, whilst scrolling online to read the latest news headlines in our clients’ key publications.
Time to log on! I check any emails that have come in since I last logged off, as well as any coverage that we have received for our clients over the past 24 hours and log it within their individual update reports.
We have a morning management meeting for 10 minutes every day where we catch up and see what is on everyone’s ‘to-do’ lists for the day, as well as feedback on any important news. Afterwards, I’ll catch up with Hannah who I line manage, to check in on how her day is and if there is anything she needs my help with.
For the first couple of hours of my morning, I like to focus on content writing – whether this is drafting a press release; reviewing copy; or writing a thought leadership article.
It’s time for some client calls. On our update calls, we discuss the latest actions, brainstorm content topics, or discuss their latest business strategy plans.
Following my calls, I ensure that all reports are up to date and I action the tasks that came off the back from them. Once I have some spare time, I’ll then draft some social media posts for Neo PR. I run the Twitter, LinkedIn, Facebook and Instagram pages for Neo PR, and I like to ensure that we post consistently.
It’s lunchtime! When working from home, I like to take this time to make myself some lunch and take my dog, Diesel, out for a walk around the park!
Once I’m back from lunch, I’ll check any emails that have come in since I’ve been offline. I’ll also take a look at any Response Source feature opportunities that are relevant for my clients, and make sure that I either pitch in content, or I’ll get in touch with my client to get their thoughts and draft a response.
Now that I’m back up to speed, I’ll take some time in the afternoon to do some campaign planning. I’ll check our client deliverables and make sure that we are on track to achieve what we need to do for the client. It’s important to always stay one step ahead in PR, so I begin to put the foundations in place by brainstorming thought leadership topics and industry news.
I’ll have a look at any last-minute actions I need to complete, such as following up on content approvals, arranging introductory calls with end-users, or finalising an upcoming deadline opportunity to pitch my client in for.
For the last hour of my day, I like to get some admin done and prepare myself for tomorrow. I’ll check that client coverage has been shared and that all emails have been responded to!
It’s time to log off for the day. I say my goodbyes to the team, and have my list of actions ready for the next day!
The world of PR is an exciting industry to be involved in. Each day is different, and over the past 3 years, I’ve learnt so much and gained monumental experience. If you’re interested in getting started, or have PR experience and like the sound of life at Neo PR, get in touch at firstname.lastname@example.org