How to kick start your PR strategy for 2020
You’ve had your PR budget set for the year (yay!) and you’ve got your marketing team ready to put the PR strategy into action. But then you think...
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Looking back on PR in 2019 and future gazing into 2020…
This year appears to have flown by once again and true to form, the ever-evolving world of PR has involved the need to keep current and continue learning. ...
Christmas at Neo PR: Our favourite campaigns
It’s that time again - we’re talking about Christmas campaigns! Whether’s it’s a PR, marketing, social media or advertising campaign, we love seeing what the big brands will bring out each year. ...
3 things that Marketing Automation and PR have in common
Jumping back into PR, I’ve picked out the top 3 reasons that link Marketing Automation and the unveiling world of PR together again....
Three things PR pros can learn from #WhereYouShopMatters
This year’s Christmas PR, marketing and social media campaigns are in full swing (read all about our favourite adverts next week) and one campaign that has stood out so far is Visa’s push for saving the high street with #WhereYouShopMatters. ...
Social media: Four questions all businesses need to ask
The big wide world of social media can be a scary place. Twitter, LinkedIn, Facebook, Instagram - where should you start? Once you’ve decided which platforms to focus your social media efforts on, the next step is deciding what to post about. Then, how do you build your audience and stick to a posting schedule? Don’t...
How to PR a client event & make it press-worthy
Running events is a great way to generate a buzz around your brand amongst the press and prospective customers. A successful event can result in media coverage and attention as well as help to cement relationships with journalists and influencers which will help your PR strategy going forward. At Neo PR, we come across many different kinds...
Outsourced PR vs in-house PR? That is the question
It might not be quite the same as Shakespeare’s famous quote, but the question of outsourced PR vs in-house is still a question on the lips of many CEOs and Marketing Directors. Including benefitting from industry knowledge and expertise, building a network of partners, having crisis management support at your fingertips and readying your business for...
Celebrating half a decade at Neo PR: How the industry and Neo has changed
So, 2019 marks my fifth anniversary at Neo PR (please send bottles of champagne!) and it’s provided me with the opportunity to not only reflect on everything we’ve achieved as a business but how our industry, and those of our clients, have evolved during this time....
Celebrating #WorldPhotographyDay: How to use images to tell your story
There’s an annual day for what seems to be anything and everything recently, and this week was no different, as across the globe people were celebrating #WorldPhotographyDay. Creatives, photographers and even beginners were showcasing their work across all social media platforms on the 19th of August 2019, and it just goes to show how powerful the use...