3 things that Marketing Automation and PR have in common
Jumping back into PR, I’ve picked out the top 3 reasons that link Marketing Automation and the unveiling world of PR together again....
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Three things PR pros can learn from #WhereYouShopMatters
This year’s Christmas PR, marketing and social media campaigns are in full swing (read all about our favourite adverts next week) and one campaign that has stood out so far is Visa’s push for saving the high street with #WhereYouShopMatters. ...
Social media: Four questions all businesses need to ask
The big wide world of social media can be a scary place. Twitter, LinkedIn, Facebook, Instagram - where should you start? Once you’ve decided which platforms to focus your social media efforts on, the next step is deciding what to post about. Then, how do you build your audience and stick to a posting schedule? Don’t...
How to PR a client event & make it press-worthy
Running events is a great way to generate a buzz around your brand amongst the press and prospective customers. A successful event can result in media coverage and attention as well as help to cement relationships with journalists and influencers which will help your PR strategy going forward. At Neo PR, we come across many different kinds...
Outsourced PR vs in-house PR? That is the question
It might not be quite the same as Shakespeare’s famous quote, but the question of outsourced PR vs in-house is still a question on the lips of many CEOs and Marketing Directors. Including benefitting from industry knowledge and expertise, building a network of partners, having crisis management support at your fingertips and readying your business for...
Celebrating half a decade at Neo PR: How the industry and Neo has changed
So, 2019 marks my fifth anniversary at Neo PR (please send bottles of champagne!) and it’s provided me with the opportunity to not only reflect on everything we’ve achieved as a business but how our industry, and those of our clients, have evolved during this time....
Celebrating #WorldPhotographyDay: How to use images to tell your story
There’s an annual day for what seems to be anything and everything recently, and this week was no different, as across the globe people were celebrating #WorldPhotographyDay. Creatives, photographers and even beginners were showcasing their work across all social media platforms on the 19th of August 2019, and it just goes to show how powerful the use...
Three lessons PR can learn from Disney Remakes
Disney’s efforts to work its way through remaking the classics shows there is no limit to retelling stories. So what can PR learn from Disney remakes?...
How will removing likes on Instagram impact your business profile?
With Instagram announcing a trial of removing likes in certain countries, Kellie explores what impact this will have on business profiles....
A day in the life of a PR Account Executive
Ever wondered what a day at Neo PR looks like for an Account Executive? In this blog, Carmel shares what she gets up to at work....