Back to Social Media basics: Twitter
Everybody uses Twitter, but what is the right way to use it? You only have 280 characters to get your message across, so it’s important to make every word count....
Content Hub
Under the influence: The rise of influencer marketing
Influencer marketing has become a popular targeting tool, with influencers overtaking celebrities as the most popular choice for brand endorsements. From bloggers to Instagrammers, brands are investing more and more time and money into influencers to reach new audiences and get ahead of the competition...
The crystal ball of prediction content
It’s coming up to that time of year where everyone is looking ahead and making predictions about what the future might hold. From the future of retail, to what 2019 holds for AI, cybersecurity or healthcare, there are many thought leaders wanting to get heard...
Hiring a PR agency? Release the skeletons!
‘Tis the season for spookiness… But hiring a PR agency shouldn’t be scary business. Embarking on a new relationship with any supplier should be a chance to wipe the slate clean and start again, regardless of what horrifying experiences you’ve had in the past...
From Dissertation to Director: Why Everyone is Qualified to Influence Change
‘Tis the season for spookiness… But hiring a PR agency shouldn’t be scary business. Embarking on a new relationship with any supplier should be a chance to wipe the slate clean and start again, regardless of what horrifying experiences you’ve had in the past...
Stunt of the week: Have you herd? WWF stops London traffic
Last week, an elephant was roaming the streets of London to create awareness of WWF’s stop wildlife trafficking campaign. Before everyone thinks they are seeing pink elephants, the five-metre tall elephant that was caught wandering around London and causing a stir on social media...
Supporting World Mental Health Day 2018
At Neo PR, we’ve taken a proactive stance to mental health, encouraging open communication within our team and acknowledging that mental health issues can come in many different shapes and sizes...
Instagram who? No social media for #ScrollFreeSeptember
We have accepted that none of us can leave the house without our phones. After all, they have turned into so much more than texting and calling machines: we can pay in shops and restaurants, write lists, plan budgets, capture photos and connect with people all over the world using social media...
Advertising in the Social Media Age
While the benefits, strategies and complexities of social media advertising have long been discussed, the new wave of including social media questions and endorsements in many television and other traditional adverts seems to have been widely ignored...
Stunt of the week: Gordon’s helps commuters beGIN their Friday evening
In the midst of the so-called gin renaissance, the latest PR stunt from London Dry Gin brand, Gordon’s, made sure its gin is the go-to for commuters on a Friday evening by giving away free G&Ts to those with delayed trains around the UK...