Social Media Tag

The Benefits of Social Media to a PR campaign

Research shows that 4.62 billion people use social media – and there is no denying the power and growth social media holds. It influences people's decisions, opinions and mindsets.  A wide spectrum of individuals uses social media, whether that’s to communicate with family and friends, for entertainment, or both. And so, utilising social media to run alongside...

The 12 Days of Christmas: PR Rendition

Ho Ho Ho! We all know the traditional ‘12 days of Christmas’ song, but what about a PR rendition of the classic? At Neo PR, we have taken a PR ‘must-haves’ stance which includes the skills and necessities for working in Public Relations, but in a festive way:  The first PR must have that we think you need...

How to Develop Strong Content

Writing is easy, right? It’s just a case of having an idea and putting pen to paper – or these days, hitting the keypad and seeing the words appear in front of you. Or maybe it’s not quite that simple… Most of us can write; many of us can write well – but few can create prose...

Meet the Team: B2C to B2B

Since the start of September, Lucy has joined team Neo PR as a Senior Account Manager, transitioning from the B2C to the B2B tech world. She outlines her journey in the industry below and why she decided to make the switch to business-to-business.  I had been in B2C tech PR for over five years and experienced the...