B2B Technology PR Tag

How to Develop Strong Content

Writing is easy, right? It’s just a case of having an idea and putting pen to paper – or these days, hitting the keypad and seeing the words appear in front of you. Or maybe it’s not quite that simple… Most of us can write; many of us can write well – but few can create prose...

Meet the Team: B2C to B2B

Since the start of September, Lucy has joined team Neo PR as a Senior Account Manager, transitioning from the B2C to the B2B tech world. She outlines her journey in the industry below and why she decided to make the switch to business-to-business.  I had been in B2C tech PR for over five years and experienced the...