B2B Technology PR Tag

How to Develop Strong Content

Writing is easy, right? It’s just a case of having an idea and putting pen to paper – or these days, hitting the keypad and seeing the words appear in front of you. Or maybe it’s not quite that simple… Most of us can write; many of us can write well – but few can create prose...

Meet the Team: B2C to B2B

Since the start of September, Lucy has joined team Neo PR as a Senior Account Manager, transitioning from the B2C to the B2B tech world. She outlines her journey in the industry below and why she decided to make the switch to business-to-business.  I had been in B2C tech PR for over five years and experienced the...

Meet the Team: The PR Evolution

Meet Eleanor, our latest addition to the team, who has joined Neo PR as an Account Director. With years of experience in PR, both in house and through agencies, Eleanor reflects on both the old and the current structure of Public Relations. I’m no PR granny but I’ve been around for a while and I’ve seen...