Plastic is big news. It’s set to outweigh the number of fish in the ocean in just 32 years and the current ocean plastic level is at 150 million tonnes. The expression ‘out of sight, out of mind,’ couldn’t be more accurate and experts are blaming people’s lack of culpability on the extreme pollution we see...
When most people think of PR stunts, they might think ‘float it down the Thames’. And whilst that old cliché might be heavily overplayed, there are many innovative stunts that happen year on year and 2018 has certainly been no exception. So, let’s take a look back at some of the best stunts of the year...
It feels like the whole world is going digital: Digital marketing, digital content and social media all plays a part of our lives to some degree. A decade ago, press coverage was pretty much only in print, but fast-forward to 2018 and receiving a piece of print coverage feels special and exciting. So is there still...
It can’t be denied that some of the best adverts are the ones that get people talking. In such a competitive world it is so important for brands to stand out and to create an advertising campaign that is bold, powerful and engaging. Fail to do so, and they can run the risk of being left...
We’ve all been there: unexpected traffic, train delays, roadworks or a tractor that slow your journey right down (working in a countryside office means that we see a lot of tractors!) are all things that can make your morning commute to work a very unpleasant experience...
For as long as I can remember I have been a people person because after all, people are what make the world go round. So when I left University and made my way into the big wide working world, I soon realised that people are the real assets in any company; get your people right and...
This year’s World Cup has proven that it’s not just Eastenders that everyone is talking about. The England v Colombia match which saw England make its way to the quarter finals was watched by 16.5 million people, making it the most watched TV event since the Olympic closing ceremony...
Trade shows are not only great opportunities to showcase your business’s products and/or services to key customers; they can also be a fantastic platform to further extend relationships with target media publications. From setting up media briefings to securing speaking opportunities...
We’re getting into the World Cup spirit and it got us thinking about the different players that would make up the perfect PR football team. (Bear with us, really!) From thought leadership to social media, research and media outreach, there are lots of players all integral to that winning line-up...
On 25th May 2018, the world of digital direct marketing meets the proverbial cliff edge, which will undoubtedly have huge effects on the marketing industry. In the run-up to the implementation of the regulation, the noise surrounding GDPR and the effect it’ll have on the industry hasn’t been loud enough...