How will removing likes on Instagram impact your business profile?
With Instagram announcing a trial of removing likes in certain countries, Kellie explores what impact this will have on business profiles....
Industry Comment
Three reasons why retainer PR is on the rise
Research from PR Week showed that a rise in competition and a hesitation to commit longer-term has led to an increased number of organisations seeking PR projects rather than a retainer agreement. But, although the tradition of long PR lunches is long gone and the time when press releases were King in the PR world is...
PR: Passionate about Pride or Profit?
When it comes to Public Relations (PR) campaigns, brands have a habit at either getting it very right or horribly wrong. Following Pride month in June, we take a look at the brands that got Pride right, and the ones that didn’t! With so many organisations chasing the pink pound, it’s hard to decipher which ones are...
PR in the age of Instagram influencers
Does the age of the Instagram Influencer change the way we do PR? Ellie explains how to asses whether influencer marketing or traditional PR works for you. ...
What can PR pros learn from Game of Thrones?
There are a few lessons the world of Public Relations can learn from Game of Thrones. PR in practice is an integral part of any organisation’s communications strategy and executed correctly, can significantly contribute to an organisation’s goals, targets and importantly, demonstrate ROI. But a lack of planning and imagination can quickly leave any PR campaign...
April Fools’ Day: A chance for positive PR or ‘fake news’ fatigue?
In today’s era of ‘fake news’, Jo explores whether brand-led April Fools’ have run their course and if brands really consider campaigns, brand values and what customer-centricity really means....
Harnessing the PR power of the Brexit bus
There is no disputing the PR power of the Brexit bus. Would you be brave enough to mimic such a contreversial campaign? Here are the brands that did....
The British Army: Making its mark on millennials
Millennials are lazy, snowflakes an addicted to smartphones, right? Find out how The British Army has been leveraging these perceptions for their latest recruitment campaign. ...
International Women’s Day 2019: Brands continue the battle for equality
International Women’s Day is a global event that celebrates the inspiring social, political, economic and cultural achievements of women, whilst also highlighting the gender inequality that still exists throughout society today. The event has been celebrated in various forms since the early 1900s and has led to the 8th March becoming a focal point for the women’s...
Striving for Sustainability
Sustainability is a hot topic and one that businesses across the board are sitting up and taking notice of with 90% of CEOs saying that sustainability is fundamental to success. Sadly, some are still just paying lip service to this new consumer concern or worse, jumping the gun and making promises they struggle to keep. Iceland for example recently made...