There’s an annual day for what seems to be anything and everything recently, and this week was no different, as across the globe people were celebrating #WorldPhotographyDay. Creatives, photographers and even beginners were showcasing their work across all social media platforms on the 19th of August 2019, and it just goes to show how powerful the use...
Disney’s efforts to work its way through remaking the classics shows there is no limit to retelling stories. So what can PR learn from Disney remakes?...
With Instagram announcing a trial of removing likes in certain countries, Kellie explores what impact this will have on business profiles....
Research from PR Week showed that a rise in competition and a hesitation to commit longer-term has led to an increased number of organisations seeking PR projects rather than a retainer agreement. But, although the tradition of long PR lunches is long gone and the time when press releases were King in the PR world is...
When it comes to Public Relations (PR) campaigns, brands have a habit at either getting it very right or horribly wrong. Following Pride month in June, we take a look at the brands that got Pride right, and the ones that didn’t! With so many organisations chasing the pink pound, it’s hard to decipher which ones are...
Does the age of the Instagram Influencer change the way we do PR? Ellie explains how to asses whether influencer marketing or traditional PR works for you. ...
There are a few lessons the world of Public Relations can learn from Game of Thrones. PR in practice is an integral part of any organisation’s communications strategy and executed correctly, can significantly contribute to an organisation’s goals, targets and importantly, demonstrate ROI. But a lack of planning and imagination can quickly leave any PR campaign...
There is no disputing the PR power of the Brexit bus. Would you be brave enough to mimic such a contreversial campaign? Here are the brands that did....
Millennials are lazy, snowflakes an addicted to smartphones, right? Find out how The British Army has been leveraging these perceptions for their latest recruitment campaign. ...
International Women’s Day is a global event that celebrates the inspiring social, political, economic and cultural achievements of women, whilst also highlighting the gender inequality that still exists throughout society today. The event has been celebrated in various forms since the early 1900s and has led to the 8th March becoming a focal point for the women’s...