Stunt of the week: Fanta gets freaky for Halloween
Following teaser tweets throughout October, Fanta has launched a VR video, The 13th Floor today which is an immersive, interactive Halloween campaign as we’ve never seen before!...
Industry Comment
How to perfect the delicate art of News Hijacking
The collective first thought when the news breaks of a data breach or infrastructure hack is – who now? Followed very quickly by, how bad was it; what type of breach; and is this something we need to jump on immediately?...
Have smartphones changed the way we shop?
The iPhone has just celebrated its 10th birthday and since being around for so long, it’s no surprise that it is beginning to play a huge part in our shopping experience...
Editorial vs Advertorial: Same difference?
We’ve all been there – you get to the end of a really interesting article, then, in the footer it reads ‘Sponsored content.’...
Is Amazon Prime Day the next Black Friday?
Having just reached its third successful year, Amazon Prime Day could be creeping up on Black Friday’s great success. However, they do have one big difference. Despite their similarities, Amazon has limited its discount day to Prime members only, but is this really a problem?...
Consent is King: 6 things you need to know about GDPR
It’s less than a year to go until the EU General Data Protection Regulation (GDPR) is enforced – 25th May 2018 to be exact. Everyone is talking about it – it is a regulation that is going to impact most organisations, particularly those in the marketing and cybersecurity space...
Stunt of the week: The Body Shop gets clever for climate change
It’s common sense that any advertising or PR campaign should wholly embrace the brand’s ethics and messaging, but this week, The Body Shop took this to a whole new level with their new smart posters that actually filter out air pollution!...
Missguided: Pure play-ful retailing
Many of my clients fall into the retail space so I am an avid reader of the latest news and upcoming trends. One story in particular that has caught my attention is Missguided’s and it’s spectacular launch onto the high street with not one but two very exciting concept stores...
Stunt of the week: Who wore it best?
If you were on planet PR on 26 April you could not have missed Swedish Creative Agency, Acne’s, cheeky response Ad to fashion house Balenciaga’s ‘new’ blue bag...
Stunt of the week: Gucci gets meme-tastic
This week’s Neo PR gold Star goes to high-end fashion brand Gucci. In the run up to Baselworld (the international watch show), the team at Gucci HQ launched a digital campaign for their new Le Marché des Merveilles timepieces that made waves on social media and proved that the company’s meme game was #goals!...