What’s in store for PR in 2019?
It’s been a turbulent year for most industries, with uncertainty ahead but we think next year has some pretty exciting developments in store for PR. ...
Industry Comment
Is it the beginning of the end for Black Friday?
It might be Christmas next week, but the figures are in for Black Friday 2018. What was once the USA's biggest shopping event has travelled across the pond and many retailers offer discounts throughout 'Cyber Week' tempting shoppers to spend ahead of Christmas. Originally an American phenomenon, Black Friday is now a firm fixture in the UK Retail...
Stunt of the week: Gordon’s helps commuters beGIN their Friday evening
In the midst of the so-called gin renaissance, the latest PR stunt from London Dry Gin brand, Gordon’s, made sure its gin is the go-to for commuters on a Friday evening by giving away free G&Ts to those with delayed trains around the UK...
Beauty and Brains: The Evolution of Barbie
As an office filled with mostly women, the majority of us have had a playdate with a Barbie at some point or another. Ask what the best Barbie accessories were and you’ll find us talking about her rad motorhome or enviable long-maned ponies. But while Barbie may happily run off for a weekend in a camper...
Why Blockbuster Should Have Squashed Netflix
Blockbuster was an icon, I can still remember Friday evenings spent in my local branch browsing through the VCRs (and later DVDs), convincing my parents that we definitely did need the overpriced popcorn and ice cream. Now if my household is planning a big night in we’re scrolling through Netflix...
Is mobility fuelling the rise of cyber attacks?
Here at Neo PR we’re often out on the road, whether it’s travelling to meet journalists, client meetings or attending industry events. Therefore, we rely heavily on the availability of WiFi hotspots, as well as our own 4G data connections, to stay connected to the office...
Is it the beginning of the end for social media?
It’s fair to say that Facebook has had a pretty tough time recently. First there was the Cambridge Analytica data scandal, of which the social media giant is only just starting to see the financial ramifications. Then pub chain J D Wetherspoon announced its withdrawal from all social media accounts...
The Rise of Automation: the Robots are coming, look busy!
Once a creation of futuristic sci-fi films and dystopian novels, the automation revolution is set to transform our lives and disrupt every industry in a way that some experts would argue, we aren’t prepared for. Automation and AI were perhaps some of the biggest buzzwords of 2017...
Are pre-Black Friday sales a clever tactic or show a lack of confidence?
Is it just me or has Black Friday gone on for a week already? I have noticed more and more retailers shouting about their ‘pre’ Black Friday discounts – and they haven’t been small discounts either. Many retailers have been offering 40%, 50% and even 60% off their whole site or smaller categories for a few...
Stunt of the week: Fanta gets freaky for Halloween
Following teaser tweets throughout October, Fanta has launched a VR video, The 13th Floor today which is an immersive, interactive Halloween campaign as we’ve never seen before!...