The retail industry has definitely experienced a rollercoaster of a year. From having to completely shut for months on end, to opening with social distancing restrictions and mask-wearing, it's fair to say that the high street suffered. If anything, the pandemic meant that e-commerce boomed. The public had no choice but to shop online for their non-essential...
For any public relations campaign, jumping on the back of the latest news is crucial in order for businesses to appear as experts in their field who are fully in tune with the latest industry changes and issues. We have previously discussed this in a recent blog around ‘Proactive and Reactive Content,’ and ‘How to perfect...
I have only been at Neo PR for a short amount of time so far. In my five months, I’ve seen the team achieve a staggering amount of high-quality coverage across a mix of broadcast, nationals and trade media for clients. These strong results stem from a team that is talented at media relations. We are...
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The earliest projections have the country moving toward a post-COVID state in March, which means that the first couple of months of 2021 will only be more of the same for us all, putting further strain on the high street. By the time the majority of the nation is vaccinated, we’ll have been living in a...
With consumer behaviour changing and the digital space saturated with companies taking advantage of the move online, companies need to stay on trend with their PR and marketing strategies in order to stay relevant, engage their audience and attract new customers....
How one chicken shop can teach everyone a thing or two about PR as it wins the Veganuary wars....
It’s that time again - we’re talking about Christmas campaigns! Whether’s it’s a PR, marketing, social media or advertising campaign, we love seeing what the big brands will bring out each year. ...
Jumping back into PR, I’ve picked out the top 3 reasons that link Marketing Automation and the unveiling world of PR together again....
This year’s Christmas PR, marketing and social media campaigns are in full swing (read all about our favourite adverts next week) and one campaign that has stood out so far is Visa’s push for saving the high street with #WhereYouShopMatters. ...