Industry Comment Archives

B2B thought leadership strategies in tech.

How to Create Thought Leadership for Your B2B Tech Company: Tips for Engaging Your Target Audience

Whether your target audience is within logistics, healthcare, finance, or manufacturing, the principles of effective thought leadership remain universal; creating compelling and original content that goes beyond product promotion to address genuine sector challenges is key. Here are some tips for B2B tech companies to create impactful thought leadership that resonates with industry professionals and the...

November 18, 2024

Ellis.Overton

Content Hub, Industry Comment, PR

Meet the Team: David’s Journey into B2B Tech PR

In the world of Public Relations, diving into a niche like B2B technology PR isn't just about having the right skills—it's about having a true passion for the tech scene and the clients that you represent. Recently, I caught up with David Mieny, an Account Director at Neo PR, to chat about his experiences, insights, and...

May 30, 2024

Ellis.Overton

Content Hub, Industry Comment, Life at Neo, PR

Navigating the Digital PR Landscape

In a recent episode of the Back into Business First Talking Heads Podcast, I had the pleasure of sharing valuable insights into the changing world of public relations (PR) and its intersection with the digital age. Drawing from over two dozen years of experience and a background in technology, I provided a glimpse into the dynamic...

April 1, 2024

Ashley Carr

Content Hub, Industry Comment, PR

Getting Content Right: Neo PR’s Top Tips

Technology is constantly changing and evolving, and as a result, a B2B Technology PR agency needs to stay one step ahead at all times. Without warning, a single event can change the course of the industry narrative overnight, and PR strategies must flex quickly to adjust and drive the discussion in a positive direction, positioning clients...

March 11, 2024

Amy Swallow

Content Hub, Industry Comment, PR

Unleashing Holiday PR Success: A Strategic Guide for Businesses

With the holiday season approaching, there’s never been a better time for businesses of all shapes and sizes to amplify their festive PR efforts. While many companies perceive December as a time to slow down their PR activities, I’ll go out on a limb to say it’s actually completely the opposite. So, before you think about...

December 14, 2023

Jacob Turner

Content Hub, Industry Comment, PR, Social Media

Navigating the Christmas Rush: Streamlining Food and Beverage Logistics

Embracing Efficiency Amidst Holiday Chaos It's no secret that food and beverages are key ingredients for a successful Christmas, and many of our clients' technology helps to support the peak season and beyond. For businesses in these industries, this means navigating through peak demand, supply chain challenges, and logistical intricacies. As we delve into the heart of...

November 14, 2023

Amy Swallow

Content Hub, Industry Comment

Transforming SME Manufacturing

The UK’s manufacturing sector has responded well to the challenges of recent years, bouncing back from the ‘brutal’ 10% decline in output in 2020. Investment in staff training, automation, technology, and R&D has created a sector now 9th largest in the world. Yet, too many of the country’s manufacturing SMEs (small and medium-sized enterprises) still lag behind...

September 20, 2023

Amy Swallow

Content Hub, Industry Comment

Navigating Sustainable Home Delivery in a Post-COVID World

As a result of the COVID-19 pandemic, online purchasing and home delivery rates have increased, with 46% of consumers now intending to shop online and have items delivered to their homes. This is due to consumers becoming exposed to this level of convenience, and broadening their scope of online shopping. Yet, whilst this trend rose in...

September 20, 2023

Kim Renton

Content Hub, Industry Comment

Understanding R&D Tax Claim Eligibility

Accounting firms are becoming more and more aware of the huge potential of offering their clients an in-house R&D tax claims service. In addition to providing an additional source of income, it is a service that clients actively seek from a professional they regard as a trusted advisor. However, it is rumoured that the claims process is...

September 20, 2023

Amy Swallow

Content Hub, Industry Comment, Uncategorized

Can Retailers Survive and Thrive using Data Analytics?

As the retail industry becomes more competitive, data is proving increasingly beneficial for retailers through its ability to to track customer behaviour, determine best selling products, and spotlight improvements needed online and in store. Retailers must leverage these insights about their customers’ wants and needs to stay ahead of competitors and build a better shopping experience. Neo...

September 20, 2023

Kim Renton

Content Hub, Industry Comment

Industry Comment

How to Create Thought Leadership for Your B2B Tech Company: Tips for Engaging Your Target Audience

Meet the Team: David’s Journey into B2B Tech PR

Navigating the Digital PR Landscape

Getting Content Right: Neo PR’s Top Tips

Navigating the Christmas Rush: Streamlining Food and Beverage Logistics

Transforming SME Manufacturing

Navigating Sustainable Home Delivery in a Post-COVID World

Understanding R&D Tax Claim Eligibility

Can Retailers Survive and Thrive using Data Analytics?

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